Thinking Outside the Search Box

By Mary Ellen Bates Guest Writer Search Engine Watch Dave’s Comments (Digital Marketing Tutorial Blog): What an interesting, informative article on how to get the most out of an informational search on the Web that utilizes ALL of the available information that is typically returned on most SERP’s (Search Engine Results Page). “Sometimes, looking beyond … Read more

A New Form of Local Search Optimization, Parts 1 and 2

By Justin Sanger Clickz Dave’s Comments (Digital Marketing Tutorial Blog): Very insightful look into the re-emerging world of local search and what small businesses that depend on local traffic need to do about it – a must read for the small business owner! “Most of us understand local SEO (define) strategies on traditional search engines … Read more

Write Captivating Case Studies in Three Simple Steps

by Jonathan Kranz MarketingProfs.com Dave’s Comments (Digital Marketing Tutorial Blog): Really well done, brief article hitting all of the key points needed to create compelling case studies. Plus Jonathan provides an almost “fill-in-the-blanks” case study format for you to follow! “Case studies are the written equivalent of the in-person demonstration, an opportunity to illustrate your … Read more

Finding Powerful Keyword Phrases with Google AdWords Broadmatch

by Shane Pike Three: Twenty Interactive Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): This is a great overview of the value of using the default “Broadmatch” keywords setting when first creating a Google Adwords ad, then viewing the results of these searches in the “referring URL” section of your Web site log to … Read more

Putting Spring in Your Ka-ching: 10 Direct Mail Tips

by Steve McNamara MarketingProfs.com Dave’s Comments (Digital Marketing Tutorial Blog): What do 10 tips to improve Direct Mail response have to do with Web Marketing? You’d be surprised! Read what AdCracker.com email newsletter subscribers told Steve McNamara – many of the tips include an online component… “Every year we conduct a survey of AdCracker.com’s subscribers … Read more

Premiums That Propel Prospects to “Order Now”

By Karen Gedney Clickz B2B Email Marketing “One of the best ways to get a prospect to act immediately is to offer an incentive. In business-to-business (B2B), the usual suspects are: * Free information offers, such as white paper downloads * Online gift certificates in small denominations, such as $10 Amazon.com gift certificates * Drawings … Read more

Slow and Steady SEM can Still Win the Race

By Jennifer Laycock Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): Jennifer outlines a no nonsense, down-to-earth way for small businesses to get started with, and then to get the most out of their search engine marketing efforts. “One of the most common reasons that I hear small business owners give about why they … Read more

The Little E-Mail Marketing Budget That Could

By Jeanne Jennings Clickz E-Mail Marketing Dave’s Comments (Digital Marketing Tutorial Blog): I really liked this article because it’s full of great advice and hard numbers. A great read for email marketers at companies of any size! “Think you need a big budget to make e-mail marketing work for your organization? Or a large list? … Read more

Search Plays Key Role in B2B Sales – Parts 1 and 2

By Paul Bruemmer Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): If you’re a B2B marketer like me, you better be very aware of how our Customers’ buying decisions are increasingly relying on information readily available on the Internet/Web! “Conventional wisdom tells us the fastest and most efficient way to research and compare products … Read more