Premiums That Propel Prospects to “Order Now”

By Karen Gedney
Clickz B2B Email Marketing

“One of the best ways to get a prospect to act immediately is to offer an incentive. In business-to-business (B2B), the usual suspects are:

* Free information offers, such as white paper downloads
* Online gift certificates in small denominations, such as $10 gift certificates
* Drawings for higher-value gift certificates, such as $250 American Express Certificates

The above work well, depending on your audience and strategy. Sometimes, you want to try something a little different.

Here are two premiums I’ve used lately in e-mail that performed well (though actual results are confidential).”

Read the entire article on Clickz.