By Karen Gedney
Clickz B2B Email Marketing
“One of the best ways to get a prospect to act immediately is to offer an incentive. In business-to-business (B2B), the usual suspects are:
* Free information offers, such as white paper downloads
* Online gift certificates in small denominations, such as $10 Amazon.com gift certificates
* Drawings for higher-value gift certificates, such as $250 American Express Certificates
The above work well, depending on your audience and strategy. Sometimes, you want to try something a little different.
Here are two premiums I’ve used lately in e-mail that performed well (though actual results are confidential).”
Read the entire article on Clickz.