Google AdWords and Analytics – Put a Bounce (Rate) in Your Step – Part III

How Linking These Two Applications Can Improve Your AdWords ROI By Dave Ingalls Digital Marketing Consultant You’ve got your AdWords ads click through rate (CTR) up in the 5-15% range, and sometimes higher, but those clicks are not translating into either online sales and/or product inquiries.  Sound familiar? In Parts I and II of this … Read more

Google AdWords and Analytics – Put a Bounce (Rate) in Your Step – Part II

How Linking These Two Applications Can Improve Your AdWords ROI By Dave Ingalls Digital Marketing Consultant You’ve got your AdWords ads click through rate (CTR) up in the 5-15% range, and sometimes higher, but those clicks are not translating into either online sales and/or product inquiries. Sound familiar? In Part I of this article, we … Read more

Google AdWords and Analytics – Put a Bounce (Rate) in Your Step – Part I

How Linking These Two Applications Can Improve Your AdWords ROI By Dave Ingalls Digital Marketing Consultant Does this sound familiar? You’ve got your AdWords ads click through rate (CTR) up in the 5-15% range, and sometimes higher, but those clicks are not translating into either online sales and/or product inquiries. Waz up with that?! Here’s … Read more

Search Marketing Spending and Trends

Search dominated by paid placement, more SEO to come. eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): The beat goes on! Nice to look at any spending projection chart these days (see full article on eMarketer) and see the numbers going UP! This article also does a nice job making the case for why SEO will … Read more

‘Great Divide’ Separates Small Biz, Online Consumers

MarketingVOX Dave’s Comments (Digital Marketing Tutorial Blog): This overview by MarketingVOX of how consumers find and choose local small businesses is VERY interesting, especially if you are a bricks-and-mortar small business owner! The article basically says that consumers of local small business goods and services search for those services online, preferentially contact those businesses that have … Read more