AddThis to Help Your Online Content Go Viral

By Dave Ingalls Digital Marketing Consultant You’re a small business owner who has taken the time to create some original content for your Web site to help that site be more visible to potential Customers via the major search engines, just like all the Internet Marketing experts tell you to do. But after you add … Read more

Customer Reviews Help iPhone Purchase – The REAL Social Media Phenomenon!

Digital Marketing Tutorial Blog
Dave Ingalls

We’ve all heard the hype about online Social Media – Facebook, Twitter, LinkedIn, etc. And much of the hype is true. But if you’re a small/medium sized company selling your products and/or services online, take my advice about online social media, social marketing, social networking – whatever you want to call it – and start with the basics – let your Customers review your products/services on your Web site.

I don’t know who started online Customer Reviews on their Web site – I’m guessing it was Amazon – at least that’s where I first encountered it when buying books many years ago. Those reviews saved me money and time by helping me find the RIGHT book to buy, and when I purchased the right book, EVERYBODY won! I ended up buying the best, most on-target book for my needs, the author of that book got the sale, and Amazon not only got a sale, they also got a happy Customer (me) who came back again and again for more purchases because I could get many honest opinions of a potential purchase BEFORE I bought it.

And here’s my latest example of why I think online Customer Reviews are the KEY online social media application:

Over the past Summer I was trying to decide what Smart Phone product and wireless plan I would purchase. It was definitely time for me to move on from the “flip phone” era!

Several acquaintances had just purchased the new Apple iPhone 3G and loved it! To get additional Customer opinions, I went to the BestBuy Web site and looked up iPhone 3G phones and plans, then read the Customer reviews (at that time there were well over 100 reviews). The vast majority were very positive about both the iPhone 3G and the 2 year AT&T plan typically purchased with the phone. Because there were so few negative comments, I decided to read them and see what problems iPhone owners had with their purchase. And here’s the first instance where online Customer Reviews helped me with this purchase!

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Market Like Apple – 5 Key Secrets

Marketing Apple – 5 Secrets of the World’s Best Marketing Machine Steve Chazin Dave’s Comments (Digital Marketing Tutorial Blog): I recently came across this free ebook by Steve Chazin. Steve worked at Apple for a decade at a critical time in Apple’s history. His ebook “spills the beans” on how Apple resurrected itself. These 5 … Read more

Small Companies and Content Generation

By Rick Burnes HubSpot Inbound Internet Marketing Blog Dave’s Comments (Digital Marketing Tutorial Blog): Great advice about how small businesses can generate content consistently AND painlessly. Another idea from the B2B world – if you distribute your product or service thru a distribution network, you may find that one or more of your distributors have … Read more

Obama’s Social Media Success

By Christina Mejia ChiefMarketer.com Dave’s Comments (Digital Marketing Tutorial Blog): A great post by this Chief Marketer analyst on how Obama won the “Internet election campaign” by taking Web 2.0 tactics to the extreme. My personal experience with the Obama campaign’s 21st century tactics was wireless phone-based. I signed up to receive text message updates … Read more

Web Marketing’s Next Phase – Inbound Marketing

by Rick Burnes Hubspot’s Inbound Internet Marketing Blog Dave’s Comments (Digital Marketing Tutorial Blog): What an insightful and helpful article! Rick Burnes does a masterful job of integrating the next round of Internet Marketing initiatives and showing how they can form the basis of a comprehensive online “Inbound Marketing” strategy. The comparison of Inbound Marketing … Read more

Viral Video a Big Winner at Blendtec

by Bernie Borges FindandConnect.com Dave’s Comments (Digital Marketing Tutorial Blog): I had heard bits and pieces (pardon the pun!) about these viral videos from Blendtec, but had never heard the entire story. Well, here it is, including an iPhone “blending” demonstration! “Yesterday’s keynote at Pubcon was George Wright, the Marketing Director at Blendtec. He told … Read more

Larry Weber on the Future of Marketing and Branding

Karen Rubin and Rick Burnes HubSpot’s Inbound Internet Marketing Blog Dave’s Comments (Digital Marketing Tutorial Blog): Why did HubSpot want to interview Larry Weber about the future of marketing and branding? Because Larry, as it says on the Digital Influence Group Web site, “is a globally known expert in public relations and marketing services. Passionate … Read more

Facebook Marketing Toolbox: 100 Tools and Tips

By Inside CRM Editors Learn to use Facebook as an advertising platform. Dave’s Comments (Digital Marketing Tutorial Blog): I recently came across a link to this article on the “Inside CRM” Web site. Even though this article was published back in January ’08, it’s still timely and relevant. They actually do list 100 Facebook tips … Read more

Digital Tactics for Reaching Young Adults

eMarketer Social network ads can seem intrusive. Dave’s Comments (Digital Marketing Tutorial Blog): As this article points out nicely, you can reach young adults by advertising on their favorite forms of communicating with each other, but you might not be too happy with the results! A really interesting read! “Responding young adults in the US … Read more