Long-Tail Searches Increasing – Good News for Niche Web Sites

8-Word Search Queries Up 34,000% in Last 5 Years! by Andy Beal Marketing Pilgrim Dave’s Comments (Digital Marketing Tutorial Blog): A great article by Andy Beal. He combines stats on percent of search engine searches containing 1, 2, 3… up to 8 key words from 2004 with same data from Hitwise, but 5 years later! … Read more

The Next Local Online Advertising Media: Not Google?

G5 Search Marketing Blog Dave’s Comments (Digital Marketing Tutorial Blog): A little gem of a blog entry on where local search is headed and what company/technology (if any!) will challenge Google for overall supremacy in this fast growing search segment. “Google is the single most popular search engine right now. And it’s not even close. According … Read more

Really, Really Cuil?

by Danny Sullivan Search Engine Land Dave’s Comments (Digital Marketing Tutorial Blog): I haven’t heard this much chatter about a potential Google competitor (Cuil) in many months! Maybe there’s something to it this time. Really, really Cuil? This brief blog entry highlights search engine guru Danny Sullivan’s take on all this. Read on and see … Read more

Google Custom Search – Business Edition

By Dave Ingalls Digital Marketing Consultant Dave’s Comments: As of July 2007, Google is now offering a paid (no advertising unless you link search to your Google AdSense account), hosted Web site search service for small/medium sized Web sites. It’s called “Google Custom Search – Business Edition” (Google CSBE) and it has 3 price points … Read more

Google Retools Search Engine

SYSTEM REBUILD ADDS BOOKS, MOVIES, IMAGES, MAPS TO QUERY RESULTS By Elise Ackerman Mercury News Dave Comments (Digital Marketing Tutorial Blog): I’ve been using “universal search” all day today. I like the universal search concept Google is pursuing, but I haven’t really noticed a change in the search results I receive in my typical business … Read more

One in 10 Web Pages Could Carry Spyware

By Brian Quinton DirectNewsline Dave’s Comments (Digital Marketing Tutorial Blog): This is an important subject that every Web surfer should be aware of. Read this DirectNewsline review of the Google report, “The Ghost in the Browser: Analysis of Web-based Malware”, to learn how you can protect yourself when surfing the ‘Net. “Research by search giant … Read more

Getting Started With Web Analytics

Occam’s Razor by Avinash Kaushik Dave’s Comments (Digital Marketing Tutorial Blog): Web analytics and common sense can be strange bedfellows indeed! But not for Avinash Kaushik, an expert in Web analytics. If you’re new to this topic, this blog post by Avinash is the PERFECT Place to start! “A common theme I have noticed across many … Read more

In Search of Better Ways to Search

Google, Microsoft, Ask.Com Quietly Use Spinoff Sites To Test New Features, Solicit Feedback; Pulling Up Videos By JESSICA E. VASCELLARO Wall Street Journal Dave’s Comments (Digital Marketing Tutorial Blog): Take a peek at the major search engines’ ideas for the next generation of search via this Wall Street Journal Online article. Why should Web Marketers … Read more

Google Testing GBuy New Online-Payment Option

By MYLENE MANGALINDAN Wall Street Journal Dave’s Comments (Digital Marketing Tutorial Blog): Here’s an interesting twist on GBuy from analyst Jordan Rohan at RBC in the UK – Google might be building a one ID, one password system to rival Microsoft’s Passport system, and not directly targeting eBay’s PayPal service: “In other words, a user … Read more