Getting Started With Web Analytics

Occam’s Razor
by Avinash Kaushik

Dave’s Comments (Digital Marketing Tutorial Blog): Web analytics and common sense can be strange bedfellows indeed! But not for Avinash Kaushik, an expert in Web analytics. If you’re new to this topic, this blog post by Avinash is the PERFECT Place to start!

“A common theme I have noticed across many Web Analytics practitioners is that the moment they get access to the data they dive, and they dive deep.

You open the tool and they are instantly on: “how is that page doing” or “can I report on all the campaigns that are driving traffic to these six pages and measure retention” or “ I want to pull out these six pages and measure exit rates” or “can the tool email me a daily summary of all the visitors who visit my page and don’t submit” or “I have my key performance indicators (KPI’s) and I want a detailed report across all top pages on the website.”

Read the entire blog posting by going to Avinash Kaushik’s Web site.