Video SEO

By Dave Ingalls Digital Marketing Consultant September 1, 2010 Link to main Search Engine Trends Web page Hey gang, check out one of the latest innovations in Search Engine Optimization, Video SEO! I recently had the opportunity to sit down with Jay Spencer and Andy Galeshahi, President and Sales and Marketing VP respectively, of SearchPro … Read more

Search Marketing Spending and Trends

Search dominated by paid placement, more SEO to come. eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): The beat goes on! Nice to look at any spending projection chart these days (see full article on eMarketer) and see the numbers going UP! This article also does a nice job making the case for why SEO will … Read more

The Next Local Online Advertising Media: Not Google?

G5 Search Marketing Blog Dave’s Comments (Digital Marketing Tutorial Blog): A little gem of a blog entry on where local search is headed and what company/technology (if any!) will challenge Google for overall supremacy in this fast growing search segment. “Google is the single most popular search engine right now. And it’s not even close. According … Read more

Really, Really Cuil?

by Danny Sullivan Search Engine Land Dave’s Comments (Digital Marketing Tutorial Blog): I haven’t heard this much chatter about a potential Google competitor (Cuil) in many months! Maybe there’s something to it this time. Really, really Cuil? This brief blog entry highlights search engine guru Danny Sullivan’s take on all this. Read on and see … Read more

Thinking Outside the Search Box

By Mary Ellen Bates Guest Writer Search Engine Watch Dave’s Comments (Digital Marketing Tutorial Blog): What an interesting, informative article on how to get the most out of an informational search on the Web that utilizes ALL of the available information that is typically returned on most SERP’s (Search Engine Results Page). “Sometimes, looking beyond … Read more

A New Form of Local Search Optimization, Parts 1 and 2

By Justin Sanger Clickz Dave’s Comments (Digital Marketing Tutorial Blog): Very insightful look into the re-emerging world of local search and what small businesses that depend on local traffic need to do about it – a must read for the small business owner! “Most of us understand local SEO (define) strategies on traditional search engines … Read more

Finding Powerful Keyword Phrases with Google AdWords Broadmatch

by Shane Pike Three: Twenty Interactive Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): This is a great overview of the value of using the default “Broadmatch” keywords setting when first creating a Google Adwords ad, then viewing the results of these searches in the “referring URL” section of your Web site log to … Read more

Yahoo! Research Labs Releases Yahoo! Mindset (Beta)

Source: Yahoo! Next Web Site June 9, 2005 Dave’s Comments (Digital Marketing Tutorial Blog): Sort the first 100 Yahoo! search results for your search term to reflect whether you’re ready to buy now (commercial) or you want to learn more about your search term (research/information-oriented). It’s really a neat new feature! Here’s what Yahoo! has … Read more

Detecting Click Fraud – A Fast-Growing Cottage Industry

Source: Wall Street Journal 9 June 2005 Dave’s Comments (Digital Marketing Tutorial Blog): “Click Fraud”?! Just when you were getting ready to dip your toes (and budget) into the world of search engine advertising, you hear the dreaded phrase, “click fraud”. What’s a marketer to do? Here are some words of wisdom from the Wall … Read more

Thomas Register Ends Print Directories, Turns Exclusively to Online Listings

by Dave Ingalls Digital Marketing Tutorial Blog June 1, 2005 In a move that truly demonstrates the impact the Internet/Web has had on the business-to-business (B2B) marketplace, Thomas Information Network has announced that it has discontinued the print versions of its Thomas Register of American Manufacturers and Thomas Register Regional Buying Guides. The information contained … Read more