Now That’s A B2B Online Marketing Video!

Wow! A new video on the Wasabi Technologies Website blows away traditional online B2B marketing video concepts. First, let’s take a look at the video and then discuss: Bet you’ve never seen a business-to-business (B2B) online marketing video like that before! Neither had I! Came across this video and the company that produced it (Wasabi … Read more

B2B Online Selling: It’s All About Trust!

Dave Ingalls – Digital Marketing Consultant Link to main B2B Digital Marketing Web page Today I want to highlight a great B2B post by Apruve. Apruve sells a “B2B Credit Management and Automation Platform”. I can’t speak to the value of their product because I don’t use a service like that, but I sure can … Read more

Burger King Whopper Detour Promo A Winner

Dave Ingalls – Digital Marketing Consultant Link to main Digital Marketing Web page Using Online Marketing to drive BOTH app downloads AND foot traffic! Looks like Burger King hit it out the of park with its latest “Whopper Detour” promotion! The promotion: Burger King fans got a Whopper for 1 cent, but they had to … Read more

Web Site Hosting – Negotiate, Negotiate, Negotiate!

Dave Ingalls – Digital Marketing Consultant Link to main Digital Marketing Web page Here’s my Holiday present to all my loyal readers who own and/or manage the Web hosting for your Web site(s). When it comes time to renew your Web site hosting agreement – negotiate, negotiate, negotiate! My Web Site Hosting Renewal Story What … Read more

Update – Volunteer WordPress Website Mgr.

Dave Ingalls – Digital Marketing Consultant Link to main Digital Marketing Web page If you recall, about 6 months ago, I decided to take my latest WordPress skill set (the Divi Drag and Drop Theme WordPress Page Builder) to the next level by volunteering with a non-profit to be their WordPress Website Manager. (Here’s a … Read more

Google AdWords and Analytics – Put a Bounce (Rate) in Your Step – Part III

How Linking These Two Applications Can Improve Your AdWords ROI By Dave Ingalls Digital Marketing Consultant You’ve got your AdWords ads click through rate (CTR) up in the 5-15% range, and sometimes higher, but those clicks are not translating into either online sales and/or product inquiries.  Sound familiar? In Parts I and II of this … Read more

Google AdWords and Analytics – Put a Bounce (Rate) in Your Step – Part II

How Linking These Two Applications Can Improve Your AdWords ROI By Dave Ingalls Digital Marketing Consultant You’ve got your AdWords ads click through rate (CTR) up in the 5-15% range, and sometimes higher, but those clicks are not translating into either online sales and/or product inquiries. Sound familiar? In Part I of this article, we … Read more

Google AdWords and Analytics – Put a Bounce (Rate) in Your Step – Part I

How Linking These Two Applications Can Improve Your AdWords ROI By Dave Ingalls Digital Marketing Consultant Does this sound familiar? You’ve got your AdWords ads click through rate (CTR) up in the 5-15% range, and sometimes higher, but those clicks are not translating into either online sales and/or product inquiries. Waz up with that?! Here’s … Read more

AddThis to Help Your Online Content Go Viral

By Dave Ingalls Digital Marketing Consultant You’re a small business owner who has taken the time to create some original content for your Web site to help that site be more visible to potential Customers via the major search engines, just like all the Internet Marketing experts tell you to do. But after you add … Read more