LinkedIn – THE 2022 B2B Social Media Destination

“LinkedIn Will Become The Social Destination For B2B” by Heather Campbell – SEJ, Director of Marketing at Search Engine Journal Excerpted from SEJ Post: “Expert Social Media Marketing Predictions For 2022” Dave Ingalls’ Comments: B2B Marketers have finally discovered LinkedIn! What wonderful insights Heather Campbell provides into where B2B Marketers will be advertising in 2022 and … Read more

Now That’s A B2B Online Marketing Video!

Wow! A new video on the Wasabi Technologies Website blows away traditional online B2B marketing video concepts. First, let’s take a look at the video and then discuss: Bet you’ve never seen a business-to-business (B2B) online marketing video like that before! Neither had I! Came across this video and the company that produced it (Wasabi … Read more

B2B Online Selling: It’s All About Trust!

Link to main B2B Digital Marketing Web page Today I want to highlight a great B2B post by Apruve. Apruve sells a “B2B Credit Management and Automation Platform”. I can’t speak to the value of their product because I don’t use a service like that, but I sure can endorse their July 2017 blog post … Read more

Web Site Hosting – Negotiate, Negotiate, Negotiate!

Link to main Digital Marketing Tutorial Web page Here’s my Holiday present to all my loyal readers who own and/or manage the Web hosting for your Web site(s). When it comes time to renew your Web site hosting agreement – negotiate, negotiate, negotiate! My Web Site Hosting Renewal Story What started me negotiating with my … Read more

AddThis to Help Your Online Content Go Viral

By Dave Ingalls Digital Marketing Consultant You’re a small business owner who has taken the time to create some original content for your Web site to help that site be more visible to potential Customers via the major search engines, just like all the Internet Marketing experts tell you to do. But after you add … Read more

Customer Reviews Drive iPhone Sales – REAL Social Media!

We’ve all heard the hype about online Social Media – Facebook, Twitter, LinkedIn, etc. And much of the hype is true. But if you’re a small/medium sized company selling your products and/or services online, take my advice about online social media, social marketing, social networking – whatever you want to call it – and start with the basics – let your Customers review your products/services on your Web site.

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Forrester: B-to-B Marketers Fail Community Marketing Test

From: B-to-B Magazine Dave’s Comments (Digital Marketing Tutorial Blog): B-to-B provides a nice synopsis of this Forrester study on why “community marketing” (Web 2.0 Internet Marketing) has not taken off in the business world. Hint – businesses have the wrong folks at the (social networking) helm! “While enthusiastic about digital, only one-third of b-to-b marketers … Read more

B2B Checks Out Marketing 2.0

From: eMarketer It’s experiment time for B2B online. Dave Comments (Digital Marketing Tutorial Blog): So what’s REALLY going on with Web 2.0 and US B2B (and B2C) marketers? What online marketing techniques are they trying, and which ones appear to be working the best? Read this eMarketer article on the subject to get in sync … Read more

2008 B2B Marketing Forecast: Rise in Online Spending

From: BtoB via MarketingCharts.com Dave’s Comments (Digital Marketing Tutorial Blog): The beat goes on with the migration of B2B marketing dollars to the online world, as this BtoB 2008 marketing forecast shows yet again. “Most B2B marketers (some 60%) plan to increase their 2008 marketing budgets – but fully 79% plan to increase their online … Read more