Inbound Marketing “Bible”

“Inbound Marketing – Get Found Using Google, Social Media and Blogs” By Dave Ingalls Digital Marketing Consultant April 21, 2010 Link to main Inbound Marketing Web page “Inbound Marketing – Get Found Using Google, Social Media and Blogs”, by HubSpot founders Brian Halligan and Dharmesh Shah is THE seminal book on how to use the … Read more

Customer Reviews Drive iPhone Sales – REAL Social Media!

Digital Marketing Tutorial Blog
Dave Ingalls

We’ve all heard the hype about online Social Media – Facebook, Twitter, LinkedIn, etc. And much of the hype is true. But if you’re a small/medium sized company selling your products and/or services online, take my advice about online social media, social marketing, social networking – whatever you want to call it – and start with the basics – let your Customers review your products/services on your Web site.

I don’t know who started online Customer Reviews on their Web site – I’m guessing it was Amazon – at least that’s where I first encountered it when buying books many years ago. Those reviews saved me money and time by helping me find the RIGHT book to buy, and when I purchased the right book, EVERYBODY won! I ended up buying the best, most on-target book for my needs, the author of that book got the sale, and Amazon not only got a sale, they also got a happy Customer (me) who came back again and again for more purchases because I could get many honest opinions of a potential purchase BEFORE I bought it.

And here’s my latest example of why I think online Customer Reviews are the KEY online social media application:

Over the past Summer I was trying to decide what Smart Phone product and wireless plan I would purchase. It was definitely time for me to move on from the “flip phone” era!

Several acquaintances had just purchased the new Apple iPhone 3G and loved it! To get additional Customer opinions, I went to the BestBuy Web site and looked up iPhone 3G phones and plans, then read the Customer reviews (at that time there were well over 100 reviews). The vast majority were very positive about both the iPhone 3G and the 2 year AT&T plan typically purchased with the phone. Because there were so few negative comments, I decided to read them and see what problems iPhone owners had with their purchase. And here’s the first instance where online Customer Reviews helped me with this purchase!

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Four Ways to Harness Web 2.0

By Tim Parry Multichannel Merchant Dave’s Comments (Digital Marketing Tutorial Blog): With increasing frequency, online retailers are realizing what Amazon realized (and also invented and implemented) a number of years ago – Amazon gave potential Customers the means to view opinions of existing Customers for a specific product, and since these are the “voices” most … Read more