Now That’s A B2B Online Marketing Video!

Wow! A new video on the Wasabi Technologies Website blows away traditional online B2B marketing video concepts. First, let’s take a look at the video and then discuss: Bet you’ve never seen a business-to-business (B2B) online marketing video like that before! Neither had I! Came across this video and the company that produced it (Wasabi … Read more

Mobile vs Desktop Traffic in 2021

A new SEMrush blog post titled “SERPs, Traffic and Trends: Mobile vs. Desktop in 2021”, begins by alerting everyone that Google is finally going to implement mobile-first indexing in March 2021 – this month! To better understand what this mobile-first indexing could mean, SEMrush then performed a series of tests using 2020 search-related data. This … Read more

Digital Marketing in 5 Minutes

Learn Digital Marketing in 5 Minutes! Really?! What this 5 minute video actually does is introduce Digital Marketing newbies to 6 of the main channels that make up Digital Marketing: Content Marketing Search Engine Optimization (SEO) Pay-per-click Paid Advertising Social Media Marketing Email marketing Affiliate Marketing The video also provides a quick synopsis of what’s … Read more

Learn SEO Basics in One Hour – Really!

Learn the basics of Search Engine Optimization (SEO) in one hour and by video?! Impossible you say? You’d be wrong! The MOZ description: Free 6-Part Video SeriesCan you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals. From Rand Fishkin, we present you with a six-part … Read more

Linux IS for Dummies!

What does learning Linux have to do with Digital Marketing Consulting? Nothing really! Instead, this is my blog post about how I, like the rest of the world, and especially wanna-be geeks like me, am trying to survive the Coronavirus pandemic.  And that survival for me has included learning the Linux operating system! My Linux … Read more

Oh No! Not Technical SEO!

Oh No! Not Technical SEO! Not another post that starts with “Oh No!”! It must be the coronavirus making me say “Oh No!” so much! However, I think “Oh No!” is what most do-it-yourself SEOers think when they see the phrase “Technical SEO”. If that’s you, relax! The good news is that Brian Dean, backlinko … Read more

Link Building for Newbies

Oh no!  Not another blog post on link building! But wait! Please don’t click away ’til you read this very short post and watch an unbelievably helpful how-to link building video by Rand Fishkin, co-founder of MOZ. What’s the big deal about link building? Because you can’t improve the visibility of your Web site for … Read more

Pillars Are The New Silos

Just about 4 years ago I wrote a blog post titled “To Silo or Not to Silo“, a post dealing with the concept of “clustering” all Website content about a specific subject into a “silo” to help increase the ranking of that specific content in search engines. Recently there has been renewed interest in this … Read more

Technical Product SEO Success Story

Because I have spent the last 20-plus years performing technical product SEO, I thought you would find a specific recent example of that work interesting.  This example involved the launch of a new LED (Light Emitting Diode) product for a division of International Light Technologies (ILT). Birth of the LED Border Tube This technical product … Read more