My name is Dave Ingalls. I am a B2B Digital Marketing Consultant. I run a B2B Digital Marketing Agency based in the Greater Boston MA (USA) area*.
I am HubSpot Inbound Marketing and Google Analytics Individual Qualification (GAIQ) certified with over 20 YEARS of Digital Marketing and Online Marketing Communications experience for small and medium sized companies.
Detailed information about the B2B Digital Marketing Services I offer is outlined below.
First, let’s start with the basics:
What is Digital Marketing?
From Wikipedia: “Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.
As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace.”
What is B2B Marketing?
Again, from Wikipedia: “B2B is often contrasted with business-to-consumer (B2C). In B2B commerce, it is often the case that the parties to the relationship have comparable negotiating power, and even when they do not, each party typically involves professional staff and legal counsel in the negotiation of terms, whereas B2C is shaped to a far greater degree by economic implications of information asymmetry. However, within a B2B context, large companies may have many commercial, resource and information advantages over smaller businesses.”
“Business-to-Business companies represent a significant part of the United States economy. This is especially true in firms of 500 employees and above, of which there were 19,464 in 2015, where it is estimated that as many as 72% are businesses that primarily serve other businesses.”
And finally, What is B2B Digital Marketing?
I’m guessing you know where I’m headed next! B2B Digital Marketing is the use of digital marketing techniques in business-to-business marketing.
Here are the B2B Digital Marketing Services I offer:
- Keyword list development
- Competitor analysis (Keywords and Backlinks)
- Persona Development
- Technical SEO analysis including Backlinks
- and more!
Inbound B2B Digital Marketing Services
- Search Engine Marketing (SEM) including Search Engine Optimization (SEO) and Search Engine Advertising
- Web Site Content Creation & Existing Content Editing
- Microsite Development for SEO
- Website Metrics/Analytics
- Blogs & Blogging
Traditional B2B Digital Marketing Services
- Web Site Marketing & Management
- Create Database Driven, Dynamic Web Sites
- Email Newsletters
- Email Campaigns
“Marketing Webmaster” B2B Digital Marketing Services
- Own a business with a Web site that never gets enough attention?
- Wish you could “farm out” BOTH the Webmastering (site, content management) AND Online Marketing Communications to ONE person?
- Wish you could work with someone who can seamlessly integrate ALL of your online activities, and do it in YOUR time frame?
- If the answer to these questions is “YES!”, then we should talk! I’ve been performing Marketing Webmaster duties for B2B business for over 20 YEARS!
B2B Non-Digital Marketing Services
- Market Research
- Product Launch Programs
- Collateral Development and Production – catalogs, brochures, data sheets, white papers, etc.
- Direct Mail Campaigns – from concept through production, list selection, testing, bulk mailing, lead generation and follow-up
- Public Relations – single releases to full campaigns
Contact me today and tell me about your B2B Digital Marketing needs. I’ll give you a FREE, no obligation estimate of what it will cost you to have me do those tasks for you. And if requested, I’ll also provide a FREE review of your existing Web Site.