B2B Digital Marketing Consulting Services

My name is Dave Ingalls. I am a  B2B (Business-to-Business) Digital Marketing Consultant based in the Greater Boston MA (USA) area*.

I am HubSpot Inbound Marketing and Google Analytics Individual Qualification (GAIQ) certified with over 20 YEARS of B2B Digital Marketing and Online Marketing Communications experience for small and medium sized companies.

Detailed information about the B2B Digital Marketing Consulting Services I offer is outlined below.

Contact me today and tell me about your Digital Marketing needs. I’ll give you a FREE, no obligation estimate of what it will cost you to have me do those tasks for you.  And if requested, I’ll also provide a FREE review of your existing Web Site.

B2B Digital Marketing Consulting Services:
Inbound B2B Digital Marketing Consulting Services
Traditional B2B Digital Marketing Consulting Services
“Marketing Webmaster” B2B Digital Marketing Consulting Services
B2B Non-Digital Marketing Consulting Services

Inbound B2B Digital Marketing Consulting Services

I have been building Web sites and marketing products and services through them for over 20 years and I can help you market your products/services via the Internet/Web.

I can perform the following Inbound Digital Marketing* tasks for your organization:

Search Engine Marketing (SEM) including:

  • Search Engine Optimization (SEO) – optimization of key on-the-page and off-the-page items to dramatically improve the “editorial” (organic) search rankings for Web pages containing relevant keyword phrases in major search engines (Google, Bing, etc.).
    Start with a FREE SEO Site Audit!
  • Search Engine Advertising – create, manage and continually optimize CPC (cost-per-click) ad campaigns on the major search properties (ex. Google Ads – formerly Google AdWords).
  • Backlink Campaigns – create, manage and continually optimize an inbound linking campaign, a major component of the “off-the-page” editorial search results improvement campaign

Content Creation/Management – the beauty and the curse of good Web sites is that they are never finished! One of the keys to having visitors (Customers and Prospects) return again and again to your site is the ability to keep the site’s content fresh and up-to-date. The continuous addition of search engine-optimized online content, both on and off your Web site, is the KEY to successful Digital Marketing programs. For large and small company Web sites alike, this task should be done on a weekly basis if you want your message to be heard in today’s online world.

Web Site Metrics/Analytics – are you monitoring the traffic to your Web site–how many Web site visitors you’re getting, where visitors come from and what visitors do while on your site? If not, you should start as soon as possible. Without a proper Web site metrics plan and analytics software in place, you will have no way of knowing if future improvements to your Web site and/or promotions of the site are working or not.

Blogs and Blogging – what small business has the time or the in-house expertise to get this most basic social media tool up and running, let alone contribute to it on a weekly basis? The problem is that any small business that doesn’t try to understand the potential for this online marketing medium for their business could be in for a big surprise – from a competitor! Let me help by getting your business a foothold in the blogosphere!

Social Networking Tools – the list goes on and on, and it seems to be growing daily! Facebook company pages, LinkedIn Business pages for your business, micro-blogging with Twitter, etc.

eBook Development, Distribution – an “eBook” is another recent viral marketing concept, but to be effective, it has to be developed and written for YOUR specific target audience. Contact me for more details.

Affiliate Marketing Programs – oversee selection of potential affiliate partners; solicit participation of potential partners in the affiliate marketing program; monitor program results and manage payment of fees to affiliates; continually improve performance of affiliates

Micro Web Sites – design and creation including content creation, optimization and continual management, of micro Web sites created to optimize the potential Internet/Web exposure of niche product, service offerings

Contact me today to discuss your Inbound Digital Marketing needs in more detail! And if requested, I’ll also provide a FREE preliminary SEO audit of your existing Web Site.

* What is “Inbound Digital Marketing”? Here’s a hint: The next time you buy something, anything really, think about the trusted sources you used to help you make that buying decision, and where YOU found those trusted sources. I’ll bet most if not all of those sources had some online aspect to them, and here’s the KEY point, I’ll bet YOU found them and not the other way around.

If you’d like to learn more, here’s a link to  “Inbound Marketing Overview” in my Digital Marketing Tutorial.

Traditional B2B Digital Marketing Consulting Services

Need a Digital Marketer with 21st Century Skills?

Your organization probably built and launched its first Web site several years ago, back when most sites were little more than online brochures with no capacity for you to interact with your visitors.

And even though the site has become more and more useful to a number of departments in your organization, it’s probably hosted remotely and therefore you cannot justify a full-time, in-house staff person to oversee its operation and continual updating.

So how can you get your Web site updated, keep it current and add new interactive features to it without hiring a full-time Web Site Manager or Webmaster? Hire me to do it for you on a part-time basis.

Additional Digital Marketing services I can perform for your organization include:

Web Site Marketing and Management – content creation/management, Web site metrics/analytics and Web site design, re-design.

Database Driven, Dynamic Web Sites – is your site taking advantage of the latest Web design technologies? In this scenario, using programs like Adobe Dreamweaver, or open-source Content Management Systems (CMS) like WordPress, Web sites can be built that completely separate Web page content from Web page design. And page content can be updated by someone with little or no knowledge of the HTML mark-up language via a user name/password protected Web browser connection.

Site Search – did you know that you can add search functionality to your site for a very reasonable price? That’s right – I can add a full featured Search function specific to your site that includes regularly scheduled index updates and a search “results” page whose appearance mimics the rest of your existing site–in less than a day. All it will cost is my hourly fee and a small monthly fee for the Search function.

Email Newsletters – create and oversee the emailing of regularly scheduled email newsletters (HTML and text formats) to in-house Customer/Prospect lists; assist in the analysis of email newsletter results (number of newsletters opened, by whom, links clicked on and by whom)

Email Marketing – research and purchase third party opt-in mailing lists; compose the email and create the “landing” page on the Web site; test the email, oversee the mass emailing process, and report results in both real time and final analysis reports And many others too numerous to list here. Contact me today to discuss your Digital Marketing/Web Site Management needs in more detail! And if requested, I’ll also provide a FREE preliminary SEO audit of your existing Web Site.

“Marketing Webmaster” B2B Digital Marketing Consulting Services

The Perfect Combination!

Do you own a business that has a Web site that never seems to get enough attention?

Ever wish you could “farm out” BOTH the Webmastering (site, content management) AND Online Marketing Communications to ONE person?

Want to work with someone who can seamlessly integrate ALL of your online activities, and do it in YOUR time frame, not someone else’s?

If the answer to these questions is “YES!”, then we should talk! My name is Dave Ingalls and I’ve been performing Marketing Webmaster duties for over 20 YEARS!

Typical Marketing Webmaster contract business relationships include the following part-time arrangements: one half-day (4 hours) per week or every 2 weeks; one half-day or one full day (8 hours) per month.

This service is provided on both a scheduled (ex. 2nd Tuesday of every month) AND an “on demand” basis in as little as 2 hour increments. This means that a Web-related activity can get done IMMEDIATELY in YOUR time frame.

Contact me today to request detailed “Marketing Webmaster” rate information. And if requested, I’ll also provide a FREE preliminary SEO audit of your existing Web Site.

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B2B Non-Digital Marketing Consulting Services

I also have a wealth of non-digital marketing experience that your organization can draw on in either a per-project or part-time temporary arrangement. This experience includes:

  • Market Research
  • Product Launch Programs
  • Collateral Development and Production – catalogs, brochures, data sheets, white papers, etc.
  • Direct Mail Campaigns – from concept through production, list selection, testing, bulk mailing, lead generation and follow-up
  • Public Relations – single releases to full campaigns

Contact me today to discuss your traditional Marketing needs in more detail! And if requested, I’ll also provide a FREE preliminary SEO audit of your existing Web Site.