Link Building for Newbies

Oh no!  Not another blog post on link building! But wait! Please don’t click away ’til you read this very short post and watch an unbelievably helpful how-to link building video by Rand Fishkin, co-founder of MOZ. What’s the big deal about link building? Because you can’t improve the visibility of your Web site for … Read more

Pillars Are The New Silos

Just about 4 years ago I wrote a blog post titled “To Silo or Not to Silo“, a post dealing with the concept of “clustering” all Website content about a specific subject into a “silo” to help increase the ranking of that specific content in search engines. Recently there has been renewed interest in this … Read more

Technical Product SEO Success Story

Because I have spent the last 20-plus years performing technical product SEO, I thought you would find a specific recent example of that work interesting.  This example involved the launch of a new LED (Light Emitting Diode) product for a division of International Light Technologies (ILT). Birth of the LED Border Tube This technical product … Read more

Trade Shows ARE Inbound Marketing

At least they can be! The trick is to find the right ones and learn how to attend – it’s not just renting an 8×10 foot booth in the exhibit hall! Great B2B Trade Show/Conference Example A great example of what I’m talking about in the B2B world is Pittcon, an annual trade show/conference that … Read more

BERT Goes Out on His Own

On no! BERT without Ernie! What gives? Well, it’s not THAT Bert! What is BERT? It’s Google’s latest major search algorithm update released on October 25, 2019. BERT stands for “Bidirectional Encoder Representations from Transformers”.  Huh?!  (More on that below.) Here’s a link to the Google press release announcing BERT: “Understanding searches better than ever … Read more