Now That’s A B2B Online Marketing Video!

Wow! A new video on the Wasabi Technologies Website blows away traditional online B2B marketing video concepts. First, let’s take a look at the video and then discuss: Bet you’ve never seen a business-to-business (B2B) online marketing video like that before! Neither had I! Came across this video and the company that produced it (Wasabi … Read more

IE6 Problems-How to See Them-How to Fix Them

Digital Marketing Tutorial Blog
Dave Ingalls

Dave’s Comments (Digital Marketing Tutorial Blog): This IMC Blog entry is a bit different. I’m going to help readers who use Joomla and/or WordPress find out if they’ve got any Internet Explorer 6.0 (“IE6”) display issues with either their Joomla Web site templates and/or WordPress blogging themes. If they do, I also outline how they can get a head start on fixing those problems by looking “under the hood” of these 2 very popular Web applications. Why am I doing this? Because I just went thru this situation myself and I thought I’d spare my readers some of the pain I went thru finding a solution!

According to Market Solutions, 2009 YTD IE6 usage still stands at 18% of all Internet browsers. IE7 (42%) and IE8 (6% and climbing rapidly) are both taking share from IE6, but at this writing, IE6 is still the THIRD most popular Web browser in terms of usage.

So why worry about high IE6 usage by Web surfers? Because IE6 is NOT the same as IE7 or IE8. Without getting into the details, let’s just say that IE7 and IE8, along with all popular versions of the Firefox Web browser, know how to correctly interpret and display the latest underlying HTML, CSS and XHTML code that most popular Joomla! (content management system) Web site templates and WordPress (blogging software) blog themes use. IE6, however, was developed before these new browser software standards were adopted by all browser manufacturers. And with almost 20% of Web browser usage, IE6 can make your Web sites and blogs look more like a Picasso painting (no offense to the master) than the beautiful sites/blogs you see in standards compliant browsers to 1 in 5 Web surfers! Not a good situation!

What did I do about this potential problem and why did I care? Because this Digital Marketing Tutorial Blog uses WordPress!

Here’s what I ended up doing after much surfing and trial/error.

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Small Companies and Content Generation

By Rick Burnes HubSpot Inbound Internet Marketing Blog Dave’s Comments (Digital Marketing Tutorial Blog): Great advice about how small businesses can generate content consistently AND painlessly. Another idea from the B2B world – if you distribute your product or service thru a distribution network, you may find that one or more of your distributors have … Read more

Web Marketing’s Next Phase – Inbound Marketing

by Rick Burnes Hubspot’s Inbound Internet Marketing Blog Dave’s Comments (Digital Marketing Tutorial Blog): What an insightful and helpful article! Rick Burnes does a masterful job of integrating the next round of Internet Marketing initiatives and showing how they can form the basis of a comprehensive online “Inbound Marketing” strategy. The comparison of Inbound Marketing … Read more

Nielsen Scraps Web Page View Rankings

By THE ASSOCIATED PRESS Dave’s Comments (Digital Marketing Tutorial Blog): This change by Nielsen/NetRatings in how Web site property popularity is judged is something to keep your eye on. It is more than a simple change in how site popularity is measured – it reflects fundamental changes that are occurring in the way Web content … Read more

Digital Pharma Marketers Keep It Simple

Lisa Phillips Senior Analyst eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): The “digital” slice of the pharma marketing pie just keeps getting bigger each year, as this article highlights with some very interesting details about where the digital marketing dollars are being spent. “The endless text of pharma disclaimers is at home on the Web. … Read more

In Search of Better Ways to Search

Google, Microsoft, Ask.Com Quietly Use Spinoff Sites To Test New Features, Solicit Feedback; Pulling Up Videos By JESSICA E. VASCELLARO Wall Street Journal Dave’s Comments (Digital Marketing Tutorial Blog): Take a peek at the major search engines’ ideas for the next generation of search via this Wall Street Journal Online article. Why should Web Marketers … Read more