Why Isn’t My Business Web Site Working?

by Dave Ingalls Digital Marketing Tutorial Blog Sound familiar? You (Director or VP of Marketing) spent all that time (and money!) several years ago building the slickest Web site in your industry, but now it just sits there. Visits, page views, leads are all flat or headed in the wrong direction, and your CEO is asking … Read more

IBM Software Tracks Blogs, Web Content to Capture ‘Buzz’

Source: IBM Press Release Posted On ScienceBlog.com Dave’s Comments (Digital Marketing Tutorial Blog): Even though this press release is written in “IBM technospeak”, it’s very interesting from the perspective that IBM, arguably the most big business-oriented computer company in the world, has constructed a software solution designed to be used by many of its Fortune … Read more

Jill Whalen’s “SEO Ramblings”

Jill Whalen HighRankings.com Dave’s Comments (Digital Marketing Tutorial Blog): I subscribe to Jill’s High Rankings Advisor Newsletter, and it’s always a treat to receive the next edition. This past week Jill reiterated some SEO common sense that I think can help ALL of my readers, especially those who are considering hiring an SEO “expert” for … Read more

Write Captivating Case Studies in Three Simple Steps

by Jonathan Kranz MarketingProfs.com Dave’s Comments (Digital Marketing Tutorial Blog): Really well done, brief article hitting all of the key points needed to create compelling case studies. Plus Jonathan provides an almost “fill-in-the-blanks” case study format for you to follow! “Case studies are the written equivalent of the in-person demonstration, an opportunity to illustrate your … Read more

Slow and Steady SEM can Still Win the Race

By Jennifer Laycock Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): Jennifer outlines a no nonsense, down-to-earth way for small businesses to get started with, and then to get the most out of their search engine marketing efforts. “One of the most common reasons that I hear small business owners give about why they … Read more

Web Site Stats

by Dave Ingalls Digital Marketing Tutorial Blog Everyone says you should keep track of your Web site statistics, but why and for what purpose? I give several examples of how and why I use NetTracker Web log analysis software on one of the Web sites I manage in a recent post to my Internet Marketing … Read more