Contextual Advertising

Google AdWords Marketing: Contextual Advertising – Parts 1, 2

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By Richard Ball Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): As Richard points out, you’re really dealing with two VERY different audiences in terms of motivation in the Google Adwords Search and Content ad networks, and the default setting in Adwords when setting up a campaign is to display the same ad on … Read more

Reciprocal Linking and Text Link Ads

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by Dave Ingalls Digital Marketing Tutorial Blog May 31, 2005 Reciprocal Linking has been a particulary important element of Search Engine Optimization since the rise of Google. As you can review on my Linking Strategies Web page, reciprocal linking is a mechanism you can use to create inbound text links pointing to your Web site … Read more