Google AdWords and Analytics – Put a Bounce (Rate) in Your Step – Part III

How Linking These Two Applications Can Improve Your AdWords ROI By Dave Ingalls Digital Marketing Consultant You’ve got your AdWords ads click through rate (CTR) up in the 5-15% range, and sometimes higher, but those clicks are not translating into either online sales and/or product inquiries.  Sound familiar? In Parts I and II of this … Read more

Google AdWords and Analytics – Put a Bounce (Rate) in Your Step – Part II

How Linking These Two Applications Can Improve Your AdWords ROI By Dave Ingalls Digital Marketing Consultant You’ve got your AdWords ads click through rate (CTR) up in the 5-15% range, and sometimes higher, but those clicks are not translating into either online sales and/or product inquiries. Sound familiar? In Part I of this article, we … Read more

Google AdWords and Analytics – Put a Bounce (Rate) in Your Step – Part I

How Linking These Two Applications Can Improve Your AdWords ROI By Dave Ingalls Digital Marketing Consultant Does this sound familiar? You’ve got your AdWords ads click through rate (CTR) up in the 5-15% range, and sometimes higher, but those clicks are not translating into either online sales and/or product inquiries. Waz up with that?! Here’s … Read more

“Winning Results with Google AdWords”

New book by Andrew Goodman Book Reviewed by Chris Sherman Associate Editor SearchEngineWatch Dave’s Comments (Digital Marketing Tutorial Blog): This is the next book I order! How about you? “Andrew Goodman is one of the foremost authorities on search advertising in the world, and his new book is a killer guide to succeeding with Google’s … Read more

Mastering Google AdWords Marketing: Contextual Advertising – Parts 1 and 2

By Richard Ball Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): As Richard points out, you’re really dealing with two VERY different audiences in terms of motivation in the Google Adwords Search and Content ad networks, and the default setting in Adwords when setting up a campaign is to display the same ad on … Read more

Finding Powerful Keyword Phrases with Google AdWords Broadmatch

by Shane Pike Three: Twenty Interactive Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): This is a great overview of the value of using the default “Broadmatch” keywords setting when first creating a Google Adwords ad, then viewing the results of these searches in the “referring URL” section of your Web site log to … Read more