Now That’s A B2B Online Marketing Video!

Wow! A new video on the Wasabi Technologies Website blows away traditional online B2B marketing video concepts. First, let’s take a look at the video and then discuss: Bet you’ve never seen a business-to-business (B2B) online marketing video like that before! Neither had I! Came across this video and the company that produced it (Wasabi … Read more

Google AdWords and Analytics – Put a Bounce (Rate) in Your Step – Part III

How Linking These Two Applications Can Improve Your AdWords ROI By Dave Ingalls Digital Marketing Consultant You’ve got your AdWords ads click through rate (CTR) up in the 5-15% range, and sometimes higher, but those clicks are not translating into either online sales and/or product inquiries.  Sound familiar? In Parts I and II of this … Read more

Google AdWords and Analytics – Put a Bounce (Rate) in Your Step – Part II

How Linking These Two Applications Can Improve Your AdWords ROI By Dave Ingalls Digital Marketing Consultant You’ve got your AdWords ads click through rate (CTR) up in the 5-15% range, and sometimes higher, but those clicks are not translating into either online sales and/or product inquiries. Sound familiar? In Part I of this article, we … Read more

Google AdWords and Analytics – Put a Bounce (Rate) in Your Step – Part I

How Linking These Two Applications Can Improve Your AdWords ROI By Dave Ingalls Digital Marketing Consultant Does this sound familiar? You’ve got your AdWords ads click through rate (CTR) up in the 5-15% range, and sometimes higher, but those clicks are not translating into either online sales and/or product inquiries. Waz up with that?! Here’s … Read more

Market Like Apple – 5 Key Secrets

Marketing Apple – 5 Secrets of the World’s Best Marketing Machine Steve Chazin Dave’s Comments (Digital Marketing Tutorial Blog): I recently came across this free ebook by Steve Chazin. Steve worked at Apple for a decade at a critical time in Apple’s history. His ebook “spills the beans” on how Apple resurrected itself. These 5 … Read more

Search Marketing Spending and Trends

Search dominated by paid placement, more SEO to come. eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): The beat goes on! Nice to look at any spending projection chart these days (see full article on eMarketer) and see the numbers going UP! This article also does a nice job making the case for why SEO will … Read more

Digital Tactics for Reaching Young Adults

eMarketer Social network ads can seem intrusive. Dave’s Comments (Digital Marketing Tutorial Blog): As this article points out nicely, you can reach young adults by advertising on their favorite forms of communicating with each other, but you might not be too happy with the results! A really interesting read! “Responding young adults in the US … Read more

Q1 ’08 Internet Ad Revenues Up 18.2%

Online Advertising Remains Vibrant Despite Tough Economic Times – $5.8 Billion for Q1 ’08, Second Highest Quarter Ever Interactive Advertising Bureau Dave’s Comments (Digital Marketing Tutorial Blog): I know I’m repeating myself on this subject, but the beat goes on! The emergence of the Internet/Web as the most active and fastest growing segment of the … Read more

Will Social Networks Remain Low-Ad Districts?

By David Hallerman, Senior Analyst eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): An interesting subject, but what I found even more interesting in this eMarketer article is the method this analyst used to monetize the value in advertising revenue of unique visitors to major online advertising Web sites! “The question of whether social network sites … Read more

Web Advertising to Grow Despite Economy

From: Directmag.com Dave’s Comments (Digital Marketing Tutorial Blog): Internet Advertising is on an incredible roll! And the only medium that is predicted to give “traditional” online advertising stiff competition is another form of online advertising! “Internet advertising in the U.S. will continue to grow fast even as the current economic woes will lead to a … Read more