Forrester: B-to-B Marketers Fail Community Marketing Test

From: B-to-B Magazine Dave’s Comments (Digital Marketing Tutorial Blog): B-to-B provides a nice synopsis of this Forrester study on why “community marketing” (Web 2.0 Internet Marketing) has not taken off in the business world. Hint – businesses have the wrong folks at the (social networking) helm! “While enthusiastic about digital, only one-third of b-to-b marketers … Read more

Can User-Generated Content Generate Revenue?

From: eMarketer “Show me the money!” Dave’s Comments (Digital Marketing Tutorial Blog): Content is and remains king when it comes to capturing eyeballs on the Web, but is there a logical way to monetize the user-generated portion of it? An interesting question, given that a good deal of this user-generated “content” is, according to one … Read more

Online Heads for 10% of Total US Ad Spend

From: eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): Having lived thru (and been laid off in!) the “Dot Com” bubble burst of 2001, it is absolutely amazing to me to see that one of THE most resilient sectors of U.S. advertising in 2008 (and beyond) is forecast to be Internet (online) advertising! Even for those … Read more

Generation MySpace Is Getting Fed Up

Annoyed with the ad deluge on social networks, many users are spending less time on the sites BusinessWeek Dave’s Comments (Digital Marketing Tutorial Blog): Has the next big thing in online advertising already come and gone, or are the social networking “monetizers” trying so hard to equate unique visitors and time-on-site to advertising dollars that … Read more

2008 B2B Marketing Forecast: Rise in Online Spending

From: BtoB via MarketingCharts.com Dave’s Comments (Digital Marketing Tutorial Blog): The beat goes on with the migration of B2B marketing dollars to the online world, as this BtoB 2008 marketing forecast shows yet again. “Most B2B marketers (some 60%) plan to increase their 2008 marketing budgets – but fully 79% plan to increase their online … Read more

Online Advertising on a Rocket Ride

From: eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): Amazing!! From the Internet/Online “bubble” bursting in 2001, when online advertising was $7.1 billion and actually went DOWN to $6.0 Billion in 2002, the numbers have been on a steady and accelerating climb ever since! “The numbers are soaring. Choose an adjective: Epochal. Momentous. Historic. Whatever the … Read more

Conversational Marketing to Become Mainstream by 2012

From: New Communications Review (via MarketingCharts) Dave’s Comments (Digital Marketing Tutorial Blog): Absolutely amazing! From a start only 2-3 years ago, online social media and “conversational marketing” are projected to capture more advertising dollars than will be spent on traditional marketing vehicles by 2012! “Spending on social media and “conversational marketing” – albeit still in their … Read more

Yahoo SmartAds Combine Brand, Direct Response Ads

By Yahoo! Inc. Dave’s Comments (Digital Marketing Tutorial Blog): This new Yahoo! display (“banner”) ad serving technology gives us all an insight into where banner advertising on the Web is headed, and the capabilities that it provides to the large consumer companies. From the July 2nd Yahoo! Press Release: Innovative, Patent-Pending Ad Delivery Platform Allows … Read more

Search Retargeting: It’s Ready

By Robin Neifield Clickz Behavioral Targeting Dave’s Comments (Digital Marketing Tutorial Blog): Search Re-targeting? New term to me as well! Think you’ll find the concept interesting, and the article’s author, Robin Neifield, is a great resource to learn more about the overall topic of Behavioral Targeting. “Early adoption has its advantages, but being an aggressive … Read more

Digital Pharma Marketers Keep It Simple

Lisa Phillips Senior Analyst eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): The “digital” slice of the pharma marketing pie just keeps getting bigger each year, as this article highlights with some very interesting details about where the digital marketing dollars are being spent. “The endless text of pharma disclaimers is at home on the Web. … Read more