By Robin Neifield
Clickz Behavioral Targeting
Dave’s Comments (Digital Marketing Tutorial Blog): Search Re-targeting? New term to me as well! Think you’ll find the concept interesting, and the article’s author, Robin Neifield, is a great resource to learn more about the overall topic of Behavioral Targeting.
“Early adoption has its advantages, but being an aggressive innovator may not be the best idea when it comes to new targeting options. Hang back just a little bit while the bugs shake out. See what’s really working among the dizzying array of options for online marketers.
Finally, it’s time to step into search retargeting, if you haven’t already.
What exactly is search retargeting? Where is it in terms of development? Who offers the technology, and how can you use it to effectively affect the results of your clients’ campaigns?”
Read the entire article on Clickz.com.