2008 B2B Marketing Forecast: Rise in Online Spending

From: BtoB
via MarketingCharts.com

Dave’s Comments (Digital Marketing Tutorial Blog): The beat goes on with the migration of B2B marketing dollars to the online world, as this BtoB 2008 marketing forecast shows yet again.

“Most B2B marketers (some 60%) plan to increase their 2008 marketing budgets – but fully 79% plan to increase their online marketing budgets, according to BtoB magazine’s “2008 Marketing Priorities and Plans” study.

BtoB’s previous survey (2006) had found that nearly 76% of marketers planned to increase their online budgets in 2007.

Among the key findings of the survey:

* Online will constitute more than one-third (nearly 34%) of marketing budgets in 2008, B2B marketers said; that’s up from the nearly 27% cited for 2007.
* Online areas that marketers plan to increase next year are website development (74% of marketers said so); email (70%); search engine marketing (64%); video (40%); webcasting (39%); banners (36%); sponsorships (30%); and social media (26%).”

Read the entire report summary on MarketingCharts.com.