IBM Software Tracks Blogs, Web Content to Capture ‘Buzz’

Source: IBM Press Release
Posted On

Dave’s Comments (Digital Marketing Tutorial Blog): Even though this press release is written in “IBM technospeak”, it’s very interesting from the perspective that IBM, arguably the most big business-oriented computer company in the world, has constructed a software solution designed to be used by many of its Fortune 1000 customers to help them gather and make sense of what’s going on in “real time” on the Web that could impact their businesses. The software will track and data mine sources as diverse as major online news outlets and personal Blogs in order to construct an up-to-the-minute image of that company, its markets and its competitors based on information available on the Web.

“IBM today introduced a new software solution that enables businesses to make sense of the explosion of information from emerging social networks on the Web to deliver new insight into brand reputation and customer, competitor and public opinion about their company.

The proliferation of blogs, news feeds, consumer review sites, newsgroups and articles published daily on the Web has created a phenomenon where public opinion about an organization spreads worldwide, faster than ever before. These sources are filled with insight from consumers, experts and competitors that can be analyzed and used by businesses to make better decisions on products, services and business strategies. This creates a tremendous opportunity for organizations to carefully monitor their image and more quickly address business opportunities, threats, quality concerns or changing public perception.

To help clients gain a real-time view of commentary and opinion about their business, IBM is delivering a new Public Image Monitoring Solution, a software offering designed with Nstein Technologies and Factiva, to allow organizations to analyze and make sense of commentary, issues and information affecting their brand, providing new insight into how they operate and make business decisions.”

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