Thinking Outside the Search Box

By Mary Ellen Bates
Guest Writer
Search Engine Watch

Dave’s Comments (Digital Marketing Tutorial Blog): What an interesting, informative article on how to get the most out of an informational search on the Web that utilizes ALL of the available information that is typically returned on most SERP’s (Search Engine Results Page).

“Sometimes, looking beyond search engines is the best, if not only way to find the information you’re looking for.

I call this information sleuthing approach thinking outside the search box. To do this effectively, you need to use different thought process and search strategies, especially with the steps you take after using search engines.

As an example, say you’re looking for information on trends in the U.K. market for Internet phones, otherwise known as VOIP (voice over Internet protocol). I actually did this research for a client recently. Here are the steps I took.”

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