A New Form of Local Search Optimization, Parts 1 and 2

By Justin Sanger

Dave’s Comments (Digital Marketing Tutorial Blog): Very insightful look into the re-emerging world of local search and what small businesses that depend on local traffic need to do about it – a must read for the small business owner!

“Most of us understand local SEO (define) strategies on traditional search engines such as Yahoo! and Google. We’ve done this form of local SEO for years.

The process typically involves geographic-based keyword analysis. Business locations are segmented into neighborhood, Zip Code, city, county, state, region, and other geo-qualifying derivations. Unique Web site pages serve as geobased entry points to capture local consumers searching for local businesses. Authoritative geobased external linking strategies serve to anchor a business location and relevancy.

In the next few years, we’ll see a significant rise in small business adoption of Web sites and Web site marketing solutions. These all require local Internet marketing. Understanding how to employ a local SEO strategy will become fundamental for Internet marketers servicing small businesses.

But don’t get too comfortable with what you already know about local SEO. A new form of local SEO is being thrust into the mainstream. It requires different methods and tactics. In this two-part series, I’ll address strategies underlying a new form of local SEO.”

Read Parts 1 and 2 on Clickz.com.