Interesting Customer Acquisition Cost Info

Presented by Michael Levine
Director of Strategic Alliances
Yahoo Search Marketing
“List Vision 2005”:

Dave’s Comments (Digital Marketing Tutorial Blog): A really interesting bit of comparison info on what the cost of acquisition is for several popular forms of online and offline advertising.

“At $8.50 a pop, the cost of acquiring one new customer by search engine marketing is by far the lowest; compared to $20 with Yellow Pages advertising, $50 using display advertising, $60 via e-mail and $70 with direct.”

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