Video SEO

By Dave Ingalls
Digital Marketing Consultant
September 1, 2010

Link to main Search Engine Trends Web page

Hey gang, check out one of the latest innovations in Search Engine Optimization, Video SEO!

I recently had the opportunity to sit down with Jay Spencer and Andy Galeshahi, President and Sales and Marketing VP respectively, of SearchPro Systems.  This SEO firm has a VERY interesting twist on SEO – Video SEO!

SearchPro Systems & Video SEO

Jay and Andy started SearchPro Systems, located in the greater Boston, MA (USA) area, with the specific purpose of making SEO’ing videos the centerpiece of their SEO practice. SearchPro Systems offers a full array of Search Engine Marketing (SEM) services, but Video SEO is almost always at the heart of their overall SEO strategy.

What is Video SEO?

Video SEO is the optimization of video content so it’s found and highly ranked in Google, and other search engines, for particular search phrases. But it’s a lot more complicated than that to do it right!

Why bother creating video content and then optimizing it for search engines? With the advent of Google’s Universal Search strategy, Video SEO has become one of the hottest SEO activities!

Bruce Clay: Google Universal Search & Video SEO

How hot? Check out this brief video where Andy discusses the effects of Universal Search and Video SEO on Google search engine results with Bruce Clay.  Bruce is considered by many to be the Father of SEO:

Bruce Clay on Google Universal Search & Video Search – SearchPro Systems

Bruce’s take on Google Universal Search and Video SEO is simple and straightforward: “Companies either need to embrace both or perish!”

It’s All About the Video!

SearchPro requires ALL videos be produced by SearchPro. This is a key component of their success.  What I liked most about the way Jay and Andy approach SEO is the focus of these videos. Every video was a 2-4 minute informational/educational video about a product or service their client wanted to be found for in Google, Yahoo, Bing, etc. Brilliant!

Check out SearchPro Systems and Video SEO at: