Hopefully you’ve already read the pages on this Web site that deal with the Search Engine Marketing (SEM) basics – Search Engine Optimization (SEO) and Search Engine Advertising. Now that you have a basic understanding of how the major search engines/directories work, what are they working on that will make them even more valuable to Web searchers in the future, and how will that affect YOUR SEM/SEO efforts?
Five interesting search engine trends are VIDEO SEO, MOBILE SEARCH/SEO, LOCAL SEARCH, PERSONALIZED SEARCH, and CATEGORIZED SEARCH.
First we’ll Look at VIDEO SEO
Then we’ll take a quick look at Google’s Universal Search and the increasing importance of VIDEO SEO (a Digital Marketing Tutorial BLOG post).
Onward to a look at MOBILE SEO.
Next we’ll take a look at CATEGORIZED SEARCH.
And then we’ll review LOCAL SEARCH.
Another one to review is PERSONALIZED SEARCH.