Let’s start the Digital Marketing Tutorial by examining “Search Engine Marketing” or “SEM”.
SEM encompasses a large amount of material. It refers not only to Search Engine Optimization, but also to Search Engine Advertising, Link Building Programs (Linking Strategies), and new concepts such as Mobile SEO, Categorized Search, Personalized Search and Local Search.
Links to the Search Engine Marketing topics on the Digital Marketing Tutorial Web site:
- Search Engine Optimization (“SEO Starter Guide”)
- Linking Strategies
- Search Engine Advertising
- Search Engine Trends
Let’s start with Search Engine Optimization (SEO), the “editorial” or “organic” portion of Search Engine Marketing (SEM). It’s one of the most important Digital Marketing initiatives and it has one of the longest lead times to begin to see results. So let’s get started!