Google Click-To-Play Video Ads for AdWords

By Lauren Baker Search Engine Journal Dave’s Comments (Digital Marketing Tutorial Blog): Another big announcement regarding the emergence of online video advertising from a major Internet ad serving company. Between the use of free video content containing embedded, short (and “unskippable”) advertisng “clips”, and the emergence of online video ads, online video use in advertising … Read more

Yahoo Details Search Platform Revamp

By Zachary Rodgers Clickz News Dave’s Comments (Digital Marketing Tutorial Blog): Yahoo fires back! Just as Microsoft gets it’s adCenter launched and publicized in the US, Yahoo has decided to release details of upgrades to its Yahoo Search Marketing service. Zachary Rodgers has provided a nice concise overview for Clickz News. “Yahoo is today expected … Read more

MSN adCenter Launches – Called Microsoft adCenter

Source: SearchEngineWatch Blog Dave’s Comments (Digital Marketing Tutorial Blog): adCenter is Microsoft’s attempt to strike at the heart (and the overwhelming source of revenue/profit) of arch-rival Google. And with BOTH Bill Gates and Steve Ballmer on hand to hype the official launch of this latest, and very different, Microsoft venture, it’s a call for “all … Read more

“Buying Text Links”

by Jill Whalen HighRankings.com Dave’s Comments (Digital Marketing Tutorial Blog): I subscribe to Jill’s High Rankings Advisor Newsletter, and it’s always a treat to receive the next edition. This week Jill provided a very nice overview of what buying text links will and won’t do for a Web site’s search engine ranking, now and in … Read more

Recent Reinclusions

Source: Matt Cutts: Gadgets, Google, and SEO Dave’s comments (Digital Marketing Tutorial Blog): Wow! That was fast! ALL German-based BMW Web site pages (on BMW.de, etc.) are back in the Google index less than 1 week after they were removed for using SEO spamming techniques! Usually takes at least 30 days for full re-instatement. Guess … Read more

German BMW Banned From Google

By Philipp Lenssen Google Blogoscoped Dave’s Comments (Digital Marketing Tutorial Blog): All BMW.de German Web site pages have been removed from Google results for using doorway pages, a classic search engine spamming technique. Goes to show that Google is SERIOUS about punishing those who try to manipulate Google search results using underhanded SEO techniques they … Read more

First Base

by Bindu Reddy Google Product Manager GoogleBlog Dave’s Comments (Digital Marketing Tutorial Blog): Google Base is off and running as of today. Check out what Google itself has to say about the most talked about new Google feature over the last 30 days. “Today we’re excited to announce Google Base, an extension of our existing … Read more

Splogs’ Roil Web, and Some Blame Google

By DAVID KESMODEL THE WALL STREET JOURNAL ONLINE October 19, 2005; Page B1 Dave’s Comments (Digital Marketing Tutorial Blog): Guess I haven’t been at blogging long enough. Just saw this article about “splogging” in the Wall Street Journal (free section) and thought I’d share it with other blogging “newbies” like me. “Spam, long the scourge … Read more

“Winning Results with Google AdWords”

New book by Andrew Goodman Book Reviewed by Chris Sherman Associate Editor SearchEngineWatch Dave’s Comments (Digital Marketing Tutorial Blog): This is the next book I order! How about you? “Andrew Goodman is one of the foremost authorities on search advertising in the world, and his new book is a killer guide to succeeding with Google’s … Read more

Microsoft Starting Own System Selling Ads on Internet Searches

IHT Technology Original Article By Saul Hansell The New York Times Dave’s Comments (Digital Marketing Tutorial Blog): The long-awaited arrival of MSN’s inhouse self-serve pay-per-click ad program (“adCenter”) is upon us, according to a story in the New York Times via the International Herald Tribune. MSN’s twist is the inclusion of demographic ad serving selection … Read more