Google Blog Search Has Officially Launched

Dave’s Comments (Digital Marketing Tutorial Blog): Here’s what Google has to say about their newest blog-related feature (from the Google Blog Search FAQ). “Blog Search is Google search technology focused on blogs. Google is a strong believer in the self-publishing phenomenon represented by blogging, and we hope Blog Search will help our users to explore … Read more

Google Reportedly Plans Instant Messaging System

Google Talk could be launched as early as tomorrow News Story by Reuters “Google, Inc. is set to introduce its own instant messaging system, the Los Angeles Times reported today. The move marks the Web search leader’s expansion into text and also voice communications. Citing unnamed sources “familiar with the service,” the newspaper said that … Read more

New Ask Jeeves Sponsored Listings Program Lets More Advertisers Buy Direct

By Danny Sullivan SearchEngineWatch Dave’s Comments (Digital Marketing Tutorial Blog): Nice, detailed overview (as usual) from Danny Sullivan on Ask Jeeves’ new inhouse automated ad serving service. My advice to Web site owners who purchase Google Adwords ads: compare where your Google Adwords ads are serving for your keyword searches on both Google and Ask … Read more

Mastering Google AdWords Marketing: Contextual Advertising – Parts 1 and 2

By Richard Ball Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): As Richard points out, you’re really dealing with two VERY different audiences in terms of motivation in the Google Adwords Search and Content ad networks, and the default setting in Adwords when setting up a campaign is to display the same ad on … Read more

Search Engine Results Continuing to Diverge

By Chris Sherman Associate Editor SearchEngineWatch Dave’s Comments (Digital Marketing Tutorial Blog): A comparison of of first page search results for 4 of the most popular search engines – Google, Yahoo!, MSN and Ask Jeeves. It’s really quite amazing how much the results vary between any 2 search engines, and particularly, among all 4 of … Read more

Thinking Outside the Search Box

By Mary Ellen Bates Guest Writer Search Engine Watch Dave’s Comments (Digital Marketing Tutorial Blog): What an interesting, informative article on how to get the most out of an informational search on the Web that utilizes ALL of the available information that is typically returned on most SERP’s (Search Engine Results Page). “Sometimes, looking beyond … Read more

Finding Powerful Keyword Phrases with Google AdWords Broadmatch

by Shane Pike Three: Twenty Interactive Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): This is a great overview of the value of using the default “Broadmatch” keywords setting when first creating a Google Adwords ad, then viewing the results of these searches in the “referring URL” section of your Web site log to … Read more

Yahoo! Research Labs Releases Yahoo! Mindset (Beta)

Source: Yahoo! Next Web Site June 9, 2005 Dave’s Comments (Digital Marketing Tutorial Blog): Sort the first 100 Yahoo! search results for your search term to reflect whether you’re ready to buy now (commercial) or you want to learn more about your search term (research/information-oriented). It’s really a neat new feature! Here’s what Yahoo! has … Read more

Detecting Click Fraud – A Fast-Growing Cottage Industry

Source: Wall Street Journal 9 June 2005 Dave’s Comments (Digital Marketing Tutorial Blog): “Click Fraud”?! Just when you were getting ready to dip your toes (and budget) into the world of search engine advertising, you hear the dreaded phrase, “click fraud”. What’s a marketer to do? Here are some words of wisdom from the Wall … Read more

Thomas Register Ends Print Directories, Turns Exclusively to Online Listings

by Dave Ingalls Digital Marketing Tutorial Blog June 1, 2005 In a move that truly demonstrates the impact the Internet/Web has had on the business-to-business (B2B) marketplace, Thomas Information Network has announced that it has discontinued the print versions of its Thomas Register of American Manufacturers and Thomas Register Regional Buying Guides. The information contained … Read more