Google Click-To-Play Video Ads for AdWords

By Lauren Baker
Search Engine Journal

Dave’s Comments (Digital Marketing Tutorial Blog): Another big announcement regarding the emergence of online video advertising from a major Internet ad serving company. Between the use of free video content containing embedded, short (and “unskippable”) advertisng “clips”, and the emergence of online video ads, online video use in advertising is exploding!

“Google has just announced that they have found a way to effectively monetize Google Video beyond the Google Video Store model they are currently using. Google Click-To-Play Video Ads will be a part of the Google Adwords content network; in a sense – AdSense Video.”

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