Yahoo Details Search Platform Revamp

By Zachary Rodgers
Clickz News

Dave’s Comments (Digital Marketing Tutorial Blog): Yahoo fires back! Just as Microsoft gets it’s adCenter launched and publicized in the US, Yahoo has decided to release details of upgrades to its Yahoo Search Marketing service. Zachary Rodgers has provided a nice concise overview for Clickz News.

“Yahoo is today expected to share details of its impending search platform revamp, which will begin a phased implementation in Q3.

The new platform will add a range of features not currently available to marketers running their campaigns with Yahoo Search Marketing and its distribution network. These include keyword grouping enhancements, IP-based mapping features to support geo-targeting, better scheduling capabilities, the expression of business goals such as cost-per-acquisition, and indirect conversion tracking.”

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