Search Plays Key Role in B2B Sales – Parts 1 and 2

By Paul Bruemmer
Search Engine Guide

Dave’s Comments (Digital Marketing Tutorial Blog): If you’re a B2B marketer like me, you better be very aware of how our Customers’ buying decisions are increasingly relying on information readily available on the Internet/Web!

“Conventional wisdom tells us the fastest and most efficient way to research and compare products and pricing is on the web. Recently, this belief was confirmed by two research studies examining the role of search in B2B marketing.

First, Enquiro and Marketing Sherpa demonstrated the dominance of search in B2B transactions. Now, a Google-Millward Brown study corroborates the importance of search in the B2B sales cycle.”

Read Part and Part 2 on Search Engine Guide:
Part 1:
Part 2: