Dave’s Comments (Digital Marketing Tutorial Blog): This eMarketer report examines why a significant portion of pharmaceutical companies’ marketing focus and dollars are being shifted to the online world.
“According to data from the Pew Internet and American Life Project, 45% of American adults, or 91 million Americans, regularly consume prescription drugs. And Manhattan Research estimates that as many as 45.7 million Americans go online to search for information about pharmaceutical products in particular, while other industry observers estimate that millions more Americans use the Internet to look for health information in general — either for themselves, or on behalf of friends or family members.
“As a result of this growing Internet audience, pharmaceutical companies are continuing to shift a significant portion of their marketing attention and advertising dollars online,” said Steve Butler, Senior Analyst at eMarketer and author of the report, Pharmaceutical Marketing Online.”
Read the report overview on eMarketer: