The Little E-Mail Marketing Budget That Could

By Jeanne Jennings
Clickz E-Mail Marketing

Dave’s Comments (Digital Marketing Tutorial Blog): I really liked this article because it’s full of great advice and hard numbers. A great read for email marketers at companies of any size!

“Think you need a big budget to make e-mail marketing work for your organization? Or a large list? Or a three-digit average order? Think again. Here’s the story of a company that’s seeing a tidy profit from its e-mail marketing efforts with none of the above.

I heard Sam Cutting IV, president of Dakin Farm, speak at the Vermont/New Hampshire Direct Marketing Group annual conference last month. My thanks to him for letting me share with you what he shared in his presentation, including specific cost and revenue figures. If you’re looking to do a lot with a small e-mail marketing budget, you’d do well to follow Dakin Farm’s lead.”

Check out the entire article on Clickz.

Take a peak at my advice on publishing an email newsletter by clicking on the following link:
Digital Marketing Tutorial – Email Newsletters