Microsoft Starting Own System Selling Ads on Internet Searches

IHT Technology Original Article By Saul Hansell The New York Times Dave’s Comments (Digital Marketing Tutorial Blog): The long-awaited arrival of MSN’s inhouse self-serve pay-per-click ad program (“adCenter”) is upon us, according to a story in the New York Times via the International Herald Tribune. MSN’s twist is the inclusion of demographic ad serving selection … Read more

Google Blog Search Has Officially Launched

Dave’s Comments (Digital Marketing Tutorial Blog): Here’s what Google has to say about their newest blog-related feature (from the Google Blog Search FAQ). “Blog Search is Google search technology focused on blogs. Google is a strong believer in the self-publishing phenomenon represented by blogging, and we hope Blog Search will help our users to explore … Read more

What is RSS, and Why Should You Care?

By Chris Sherman, Associate Editor SearchEngineWatch Dave’s Comments (Digital Marketing Tutorial Blog): Heads up to ALL Web Marketers! Here’s a painless way to learn what you need to know about RSS feeds and how you can use them to your benefit. RSS feeds are already important and becoming more so. Here’s one example – I … Read more

Google Reportedly Plans Instant Messaging System

Google Talk could be launched as early as tomorrow News Story by Reuters “Google, Inc. is set to introduce its own instant messaging system, the Los Angeles Times reported today. The move marks the Web search leader’s expansion into text and also voice communications. Citing unnamed sources “familiar with the service,” the newspaper said that … Read more

Ask Jeeves Sponsored Listings Advertisers Buy Direct

By Danny Sullivan SearchEngineWatch Dave’s Comments (Digital Marketing Tutorial Blog): Nice, detailed overview (as usual) from Danny Sullivan on Ask Jeeves’ new inhouse automated ad serving service. My advice to Web site owners who purchase Google Adwords ads: compare where your Google Adwords ads are serving for your keyword searches on both Google and Ask … Read more

Google AdWords Marketing: Contextual Advertising – Parts 1, 2

By Richard Ball Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): As Richard points out, you’re really dealing with two VERY different audiences in terms of motivation in the Google Adwords Search and Content ad networks, and the default setting in Adwords when setting up a campaign is to display the same ad on … Read more

Search Engine Results Continuing to Diverge

By Chris Sherman Associate Editor SearchEngineWatch Dave’s Comments (Digital Marketing Tutorial Blog): A comparison of of first page search results for 4 of the most popular search engines – Google, Yahoo!, MSN and Ask Jeeves. It’s really quite amazing how much the results vary between any 2 search engines, and particularly, among all 4 of … Read more

State of the Blogosphere, August 2005, Part 1: Blog Growth

By Dave Sifry Technorati Dave’s Comments (Digital Marketing Tutorial Blog): The number of blogs in the “Blogosphere” is DOUBLING every 5.5 MONTHS! A source of Customers, Prospects and information that Web Marketers can NOT afford to ignore! “Well, it is that time again! It has been almost 6 months since the last State of the … Read more

Jill Whalen’s “SEO Ramblings”

Jill Whalen HighRankings.com Dave’s Comments (Digital Marketing Tutorial Blog): I subscribe to Jill’s High Rankings Advisor Newsletter, and it’s always a treat to receive the next edition. This past week Jill reiterated some SEO common sense that I think can help ALL of my readers, especially those who are considering hiring an SEO “expert” for … Read more

Interesting Customer Acquisition Cost Info

Presented by Michael Levine Director of Strategic Alliances Yahoo Search Marketing “List Vision 2005”: Dave’s Comments (Digital Marketing Tutorial Blog): A really interesting bit of comparison info on what the cost of acquisition is for several popular forms of online and offline advertising. “At $8.50 a pop, the cost of acquiring one new customer by … Read more