2005 Search Engine Blogs Awards

By Loren Baker Dave’s Comments (Digital Marketing Tutorial Blog): The article highlights 3 excellent Blog Search and Search Marketing Blogs that ALL online marketers should know of and read on a regular basis. “The Search Engine Journal 2005 Search Blog Awards votes have been tallied and I’d like to thank our readers who nominated their … Read more

Nielson//Netratings: 18% of Buyers do 46% of Spending

Source: Nielsen//NetRatings Top Spenders Most Likely to Visit Shopping Comparison Sites Dave’s Comments (Digital Marketing Tutorial Blog): ‘Tis the season for online retail consumer stats. This is a good study from Nielsen//NetRatings. It not only re-emphasizes the old adage that the majority of a retailer’s sales come from a minority of its Customers, but it … Read more

Cyber Monday, Marketing Myth

By Robert D. Hof Businessweek.com Dave’s Comments (Digital Marketing Tutorial Blog): Just when I got “Black Friday” squared away in my mind (see my last post), “Cyber Monday”, which I THOUGHT I understood, goes up in smoke! Read all about it in this BusinessWeek article posted on their site on November 29th. “Despite a huge … Read more

Black Friday

Source: Wikipedia Dave’s Comments (Digital Marketing Tutorial Blog): Guess I’ve been living under a rock all these years! Black Friday? I had never noticed this term, applied to the day after Thanksgiving shopping spree by Americans, until this year. Now EVERY reference to this shopping day includes the phrase “Black Friday”. I turned to Wikipedia … Read more

First Base

by Bindu Reddy Google Product Manager GoogleBlog Dave’s Comments (Digital Marketing Tutorial Blog): Google Base is off and running as of today. Check out what Google itself has to say about the most talked about new Google feature over the last 30 days. “Today we’re excited to announce Google Base, an extension of our existing … Read more

IBM Software Tracks Blogs, Web Content to Capture ‘Buzz’

Source: IBM Press Release Posted On ScienceBlog.com Dave’s Comments (Digital Marketing Tutorial Blog): Even though this press release is written in “IBM technospeak”, it’s very interesting from the perspective that IBM, arguably the most big business-oriented computer company in the world, has constructed a software solution designed to be used by many of its Fortune … Read more

Vertical “Clusters” Key to LookSmart Turnaround

By Brian Quinton DirectMag.com Dave’s Comments (Digital Marketing Tutorial Blog): LookSmart has been off my SEM “radar” for YEARS. Now it seems they’re actually doing some interesting “search engineering”, according to this article on DirectMag.com. Well worth the read. “LookSmart, the online media content and technology company that has been struggling for a place at … Read more

Commission Junction Hires Web Detectives

By Brian Livingston Datamation/Earthweb Dave’s Comments (Digital Marketing Tutorial Blog): If you’re involved with Affiliate Marketing, whether via Commission Junction or another company, this is a very interesting article to read. Learn about “cookie stuffing”, “forced clicks”, and “security exploits”, and how using these techniques can steal an Affiliate Marketer’s dollars. “The large e-commerce affiliate … Read more

Splogs’ Roil Web, and Some Blame Google

By DAVID KESMODEL THE WALL STREET JOURNAL ONLINE October 19, 2005; Page B1 Dave’s Comments (Digital Marketing Tutorial Blog): Guess I haven’t been at blogging long enough. Just saw this article about “splogging” in the Wall Street Journal (free section) and thought I’d share it with other blogging “newbies” like me. “Spam, long the scourge … Read more

“Winning Results with Google AdWords”

New book by Andrew Goodman Book Reviewed by Chris Sherman Associate Editor SearchEngineWatch Dave’s Comments (Digital Marketing Tutorial Blog): This is the next book I order! How about you? “Andrew Goodman is one of the foremost authorities on search advertising in the world, and his new book is a killer guide to succeeding with Google’s … Read more