Finding Powerful Keyword Phrases with Google AdWords Broadmatch

by Shane Pike Three: Twenty Interactive Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): This is a great overview of the value of using the default “Broadmatch” keywords setting when first creating a Google Adwords ad, then viewing the results of these searches in the “referring URL” section of your Web site log to … Read more

Putting Spring in Your Ka-ching: 10 Direct Mail Tips

by Steve McNamara MarketingProfs.com Dave’s Comments (Digital Marketing Tutorial Blog): What do 10 tips to improve Direct Mail response have to do with Web Marketing? You’d be surprised! Read what AdCracker.com email newsletter subscribers told Steve McNamara – many of the tips include an online component… “Every year we conduct a survey of AdCracker.com’s subscribers … Read more

Premiums That Propel Prospects to “Order Now”

By Karen Gedney Clickz B2B Email Marketing “One of the best ways to get a prospect to act immediately is to offer an incentive. In business-to-business (B2B), the usual suspects are: * Free information offers, such as white paper downloads * Online gift certificates in small denominations, such as $10 Amazon.com gift certificates * Drawings … Read more

Slow and Steady SEM can Still Win the Race

By Jennifer Laycock Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): Jennifer outlines a no nonsense, down-to-earth way for small businesses to get started with, and then to get the most out of their search engine marketing efforts. “One of the most common reasons that I hear small business owners give about why they … Read more

The Little E-Mail Marketing Budget That Could

By Jeanne Jennings Clickz E-Mail Marketing Dave’s Comments (Digital Marketing Tutorial Blog): I really liked this article because it’s full of great advice and hard numbers. A great read for email marketers at companies of any size! “Think you need a big budget to make e-mail marketing work for your organization? Or a large list? … Read more

Search Plays Key Role in B2B Sales – Parts 1 and 2

By Paul Bruemmer Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): If you’re a B2B marketer like me, you better be very aware of how our Customers’ buying decisions are increasingly relying on information readily available on the Internet/Web! “Conventional wisdom tells us the fastest and most efficient way to research and compare products … Read more

Pharma Continues Its Move to Online Advertising

eMarketer.com Dave’s Comments (Digital Marketing Tutorial Blog): This eMarketer report examines why a significant portion of pharmaceutical companies’ marketing focus and dollars are being shifted to the online world. “According to data from the Pew Internet and American Life Project, 45% of American adults, or 91 million Americans, regularly consume prescription drugs. And Manhattan Research … Read more

Blogging for Dollars

by Stephen Spencer Catalog Age Dave’s Comments (Digital Marketing Tutorial Blog): A really good blogging overview article, especially for businesses wondering if they should start a business blog with a good listing of the services you’ll need to get it up and running. “WHY ARE PEOPLE READING BLOGS? A new blog is created every 5.8 … Read more

Yahoo! Research Labs Releases Yahoo! Mindset (Beta)

Source: Yahoo! Next Web Site June 9, 2005 Dave’s Comments (Digital Marketing Tutorial Blog): Sort the first 100 Yahoo! search results for your search term to reflect whether you’re ready to buy now (commercial) or you want to learn more about your search term (research/information-oriented). It’s really a neat new feature! Here’s what Yahoo! has … Read more