SEO Digital Marketing Consultant
SEO Expert / B2B Digital Marketing Services
by Dave Ingalls Digital Marketing Tutorial Blog Sound familiar? You (Director or VP of Marketing) spent all that time (and money!) several years ago building the slickest Web site in your industry, but now it just sits there. Visits, page views, leads are all flat or headed in the wrong direction, and your CEO is asking … Read more
By Alan Sacco CIO Dave’s Comments (Digital Marketing Tutorial Blog): This one is REALLY worth watching! It makes all the sense in the world to do something like this for SpiralFrog’s (stated) target demographic of 13 to 34 year olds. Basically they’ve taken the relevant-ads-displayed-with-relevant-content concept and replaced free text-based content with free music. You … Read more
By Dave Ingalls Digital Marketing Tutorial Blog Contrary to early reports, the new Google online buying program is called “Google Checkout”, not Google Gbuy. Take the Google Checkout tour on the Google Web site.
By MYLENE MANGALINDAN Wall Street Journal Dave’s Comments (Digital Marketing Tutorial Blog): Here’s an interesting twist on GBuy from analyst Jordan Rohan at RBC in the UK – Google might be building a one ID, one password system to rival Microsoft’s Passport system, and not directly targeting eBay’s PayPal service: “In other words, a user … Read more
Source: Hitwise.com Dave’s Comments (Digital Marketing Tutorial Blog): Video viewing, in ALL forms, is simply exploding on the Web! Here’s the latest example of just how popular it’s become. And the REALLY interesting thing about YouTube phenomenon is that’s becoming as much a SOCIAL networking site (think MySpace) as it is an aggregator of (mostly) … Read more
By Lauren Baker Search Engine Journal Dave’s Comments (Digital Marketing Tutorial Blog): Another big announcement regarding the emergence of online video advertising from a major Internet ad serving company. Between the use of free video content containing embedded, short (and “unskippable”) advertisng “clips”, and the emergence of online video ads, online video use in advertising … Read more
By Zachary Rodgers Clickz News Dave’s Comments (Digital Marketing Tutorial Blog): Yahoo fires back! Just as Microsoft gets it’s adCenter launched and publicized in the US, Yahoo has decided to release details of upgrades to its Yahoo Search Marketing service. Zachary Rodgers has provided a nice concise overview for Clickz News. “Yahoo is today expected … Read more
Source: SearchEngineWatch Blog Dave’s Comments (Digital Marketing Tutorial Blog): adCenter is Microsoft’s attempt to strike at the heart (and the overwhelming source of revenue/profit) of arch-rival Google. And with BOTH Bill Gates and Steve Ballmer on hand to hype the official launch of this latest, and very different, Microsoft venture, it’s a call for “all … Read more
Posted by Dave Sifry Technorati Dave’s Comments (Digital Marketing Tutorial Blog): Dave Sifry of Technorati puts this report together every 3-4 months. The numbers just keep growing and growing! Amazing! Be sure read the entire report – it really is fascinating, especially from a Web marketing perspective! The April 2006 report highlights: * Technorati now … Read more
By Greg Jarboe, Guest Writer SearchEngineWatch.com Dave’s Comments (Digital Marketing Tutorial Blog): A great little SEM bid war primer. Read about tactics such as ROI-based bidding, bid jamming, bid surfing, and bid shadowing – what they are and how to use them in competitive SEM situations. “Your pay-per-click campaign is advancing steadily until suddenly, the … Read more