By Greg Jarboe, Guest Writer
SearchEngineWatch.com
Dave’s Comments (Digital Marketing Tutorial Blog): A great little SEM bid war primer. Read about tactics such as ROI-based bidding, bid jamming, bid surfing, and bid shadowing – what they are and how to use them in competitive SEM situations.
“Your pay-per-click campaign is advancing steadily until suddenly, the ranking officer at some joker’s company launches a surprise attack, overruns your position, and pins you down in a bloody bidding war. What do you do? Pull back? Hunker down? Or counter-attack?
A small army marched into the Sutton North Room at the New York Hilton on Day 1 of the conference (D-Day). They came to this session in the advertising track to explore the strategy and tactics for winning a bid war.”
Read the entire article on SearchEngineWatch.com.