More Cowbell!!

by Brian Clark copyblogger.com Dave’s Comments (Digital Marketing Consultant): A great blog entry regarding what makes a GREAT blog entry! Plus a link to the original “More Cowbell” SNL skit! Take 2 minutes to read the full blog entry and another 5 minutes to watch one of the funniest SNL skits ever produced (IMHO)! “In … Read more

6 Simple Google SEO Tips For Small Businesses

by Hubspot Internet Marketing Blog Dave’s Comments (Digital Marketing Tutorial Blog): Google’s Matt Cutts “in the flesh” – great stuff – thanks to Hubspot for bringing this video to my attention, and thanks for the brief summary of the main points made by Matt. My 2 cents on the point about starting a blog: great … Read more

“Social Influence Marketing: New Way to Win Customers”

By Dave Friedman Avenue A / Razorfish From: ChiefMarketer.com Dave’s Comments (Digital Marketing Tutorial Blog): Maybe I’m slow, but this article is the first time I’ve ever seen the term “social influence marketing” and I LOVE it! We Internet Marketers finally have a way of looking at and characterizing ALL of the new Web 2.0 applications … Read more

Q1 ’08 Internet Ad Revenues Up 18.2%

Online Advertising Remains Vibrant Despite Tough Economic Times – $5.8 Billion for Q1 ’08, Second Highest Quarter Ever Interactive Advertising Bureau Dave’s Comments (Digital Marketing Tutorial Blog): I know I’m repeating myself on this subject, but the beat goes on! The emergence of the Internet/Web as the most active and fastest growing segment of the … Read more

Four Ways to Harness Web 2.0

By Tim Parry Multichannel Merchant Dave’s Comments (Digital Marketing Tutorial Blog): With increasing frequency, online retailers are realizing what Amazon realized (and also invented and implemented) a number of years ago – Amazon gave potential Customers the means to view opinions of existing Customers for a specific product, and since these are the “voices” most … Read more

Consumers Want Your Email

eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): Quite detailed report with demographics in very interesting age segments (7 segments, 15-17 all the way up to 65+ plus a “Totals” column) and communications types. Worth a look! “Text and instant messaging are fine for friends, but not for marketers. That was the main finding of ExactTarget’s … Read more

Will Social Networks Remain Low-Ad Districts?

By David Hallerman, Senior Analyst eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): An interesting subject, but what I found even more interesting in this eMarketer article is the method this analyst used to monetize the value in advertising revenue of unique visitors to major online advertising Web sites! “The question of whether social network sites … Read more

Web Advertising to Grow Despite Economy

From: Directmag.com Dave’s Comments (Digital Marketing Tutorial Blog): Internet Advertising is on an incredible roll! And the only medium that is predicted to give “traditional” online advertising stiff competition is another form of online advertising! “Internet advertising in the U.S. will continue to grow fast even as the current economic woes will lead to a … Read more

Consumers Prefer E-Mail: Survey

From: DirectMag Dave’s Comments (Digital Marketing Tutorial Blog): This survey re-affirms the importance, now and in the future, of email communications with your Customers. Especially interesting to me was the importance that 18-34 year olds in this survey placed on email communications, now and for the next 5 years. “Consumers prefer e-mail as a primary … Read more

Forrester: B-to-B Marketers Fail Community Marketing Test

From: B-to-B Magazine Dave’s Comments (Digital Marketing Tutorial Blog): B-to-B provides a nice synopsis of this Forrester study on why “community marketing” (Web 2.0 Internet Marketing) has not taken off in the business world. Hint – businesses have the wrong folks at the (social networking) helm! “While enthusiastic about digital, only one-third of b-to-b marketers … Read more