How to Outrank Your Competitors!

by Dave Ingalls Digital Marketing Tutorial Blog We ALL know how important backlinks are to the ranking of our Web pages by the major crawler-based search engines (Google, Yahoo, etc.). Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are links from Web pages on other Web sites to pages on your Web … Read more

Obama’s Social Media Success

By Christina Mejia ChiefMarketer.com Dave’s Comments (Digital Marketing Tutorial Blog): A great post by this Chief Marketer analyst on how Obama won the “Internet election campaign” by taking Web 2.0 tactics to the extreme. My personal experience with the Obama campaign’s 21st century tactics was wireless phone-based. I signed up to receive text message updates … Read more

Web Marketing’s Next Phase – Inbound Marketing

by Rick Burnes Hubspot’s Inbound Internet Marketing Blog Dave’s Comments (Digital Marketing Tutorial Blog): What an insightful and helpful article! Rick Burnes does a masterful job of integrating the next round of Internet Marketing initiatives and showing how they can form the basis of a comprehensive online “Inbound Marketing” strategy. The comparison of Inbound Marketing … Read more

Viral Video a Big Winner at Blendtec

by Bernie Borges FindandConnect.com Dave’s Comments (Digital Marketing Tutorial Blog): I had heard bits and pieces (pardon the pun!) about these viral videos from Blendtec, but had never heard the entire story. Well, here it is, including an iPhone “blending” demonstration! “Yesterday’s keynote at Pubcon was George Wright, the Marketing Director at Blendtec. He told … Read more

Larry Weber on the Future of Marketing and Branding

Karen Rubin and Rick Burnes HubSpot’s Inbound Internet Marketing Blog Dave’s Comments (Digital Marketing Tutorial Blog): Why did HubSpot want to interview Larry Weber about the future of marketing and branding? Because Larry, as it says on the Digital Influence Group Web site, “is a globally known expert in public relations and marketing services. Passionate … Read more

Facebook Marketing Toolbox: 100 Tools and Tips

By Inside CRM Editors Learn to use Facebook as an advertising platform. Dave’s Comments (Digital Marketing Tutorial Blog): I recently came across a link to this article on the “Inside CRM” Web site. Even though this article was published back in January ’08, it’s still timely and relevant. They actually do list 100 Facebook tips … Read more

Digital Tactics for Reaching Young Adults

eMarketer Social network ads can seem intrusive. Dave’s Comments (Digital Marketing Tutorial Blog): As this article points out nicely, you can reach young adults by advertising on their favorite forms of communicating with each other, but you might not be too happy with the results! A really interesting read! “Responding young adults in the US … Read more

Is Twitter for the Birds?

by Jim Spencer JBS Partners Dave’s Comments (Digital Marketing Tutorial Blog): I was doing some “catch-up” reading this weekend and came across a great Twitter tutorial. Like everyone else, I’ve heard the buzz, or should I say the “tweeting”, about Twitter, even opened an account, but never did anything with it until I read this … Read more

The Next Local Online Advertising Media: Not Google?

G5 Search Marketing Blog Dave’s Comments (Digital Marketing Tutorial Blog): A little gem of a blog entry on where local search is headed and what company/technology (if any!) will challenge Google for overall supremacy in this fast growing search segment. “Google is the single most popular search engine right now. And it’s not even close. According … Read more

Really, Really Cuil?

by Danny Sullivan Search Engine Land Dave’s Comments (Digital Marketing Tutorial Blog): I haven’t heard this much chatter about a potential Google competitor (Cuil) in many months! Maybe there’s something to it this time. Really, really Cuil? This brief blog entry highlights search engine guru Danny Sullivan’s take on all this. Read on and see … Read more