Google Retools Search Engine

SYSTEM REBUILD ADDS BOOKS, MOVIES, IMAGES, MAPS TO QUERY RESULTS By Elise Ackerman Mercury News Dave Comments (Digital Marketing Tutorial Blog): I’ve been using “universal search” all day today. I like the universal search concept Google is pursuing, but I haven’t really noticed a change in the search results I receive in my typical business … Read more

One in 10 Web Pages Could Carry Spyware

By Brian Quinton DirectNewsline Dave’s Comments (Digital Marketing Tutorial Blog): This is an important subject that every Web surfer should be aware of. Read this DirectNewsline review of the Google report, “The Ghost in the Browser: Analysis of Web-based Malware”, to learn how you can protect yourself when surfing the ‘Net. “Research by search giant … Read more

Ten Questions for Dean Harris

Piggyback Publishing Invents a Video Model By Kris Oser Director of Strategic Communications eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): Read this article! It will take you less than 5 minutes to get a bird’s eye view of how one really smart Internet Marketer has taken the been-around-for-years how-to concept, combined it with original online video … Read more

Business Crawls Onto Web 2.0

By eMarketer May 1, 2007 Dave’s Comments (Digital Marketing Tutorial Blog): Web 2.0 – it’s all the buzz these days. Now eMarketer reports that the acceptance of “The Collaborative Web” is penetrating the Fortune 500/Global 1000 corporate world at a surprising rate, although most applications are “inward facing” at this time. Still, every online marketer needs … Read more

50 Questions To Answer Before Starting Your SEO Campaign

By Stoney deGeyter search engine land Dave’s Comments (Digital Marketing Tutorial Blog): A great little primer for small business owners regarding how and who should be doing their Web site search engine optimizing. All fifty questions are relevant and will take less than 3 minutes to read. “An online business owner basically has two choices … Read more

Search Retargeting: It’s Ready

By Robin Neifield Clickz Behavioral Targeting Dave’s Comments (Digital Marketing Tutorial Blog): Search Re-targeting? New term to me as well! Think you’ll find the concept interesting, and the article’s author, Robin Neifield, is a great resource to learn more about the overall topic of Behavioral Targeting. “Early adoption has its advantages, but being an aggressive … Read more

Keep Track of Your Friends with The Coop

By Mike Beltzner Mozilla Labs Dave’s Comments (Digital Marketing Tutorial Blog): Social Media Marketing built right into the Firefox Web browser?! Stay on top of this development so you understand how your organization can take advantage of this VERY interesting new twist in Web browser technology. “Just a few years ago, one of the most … Read more

Loyalty Program Members Shop More, Spend More, Have More: Study

By Richard H. Levey Direct Magazine Dave’s Comments (Digital Marketing Tutorial Blog): While Direct Magazine’s summary of a just-completed Epsilon Marketing study on the positive sales impact of retail loyalty programs is not surprising, the detail in the report is very interesting AND is mentioned in this blog because of the potential positive impact of … Read more

Digital Pharma Marketers Keep It Simple

Lisa Phillips Senior Analyst eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): The “digital” slice of the pharma marketing pie just keeps getting bigger each year, as this article highlights with some very interesting details about where the digital marketing dollars are being spent. “The endless text of pharma disclaimers is at home on the Web. … Read more