Write Captivating Case Studies in Three Simple Steps

by Jonathan Kranz MarketingProfs.com Dave’s Comments (Digital Marketing Tutorial Blog): Really well done, brief article hitting all of the key points needed to create compelling case studies. Plus Jonathan provides an almost “fill-in-the-blanks” case study format for you to follow! “Case studies are the written equivalent of the in-person demonstration, an opportunity to illustrate your … Read more

Finding Powerful Keyword Phrases with Google AdWords Broadmatch

by Shane Pike Three: Twenty Interactive Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): This is a great overview of the value of using the default “Broadmatch” keywords setting when first creating a Google Adwords ad, then viewing the results of these searches in the “referring URL” section of your Web site log to … Read more

Putting Spring in Your Ka-ching: 10 Direct Mail Tips

by Steve McNamara MarketingProfs.com Dave’s Comments (Digital Marketing Tutorial Blog): What do 10 tips to improve Direct Mail response have to do with Web Marketing? You’d be surprised! Read what AdCracker.com email newsletter subscribers told Steve McNamara – many of the tips include an online component… “Every year we conduct a survey of AdCracker.com’s subscribers … Read more

Premiums That Propel Prospects to “Order Now”

By Karen Gedney Clickz B2B Email Marketing “One of the best ways to get a prospect to act immediately is to offer an incentive. In business-to-business (B2B), the usual suspects are: * Free information offers, such as white paper downloads * Online gift certificates in small denominations, such as $10 Amazon.com gift certificates * Drawings … Read more

Slow and Steady SEM can Still Win the Race

By Jennifer Laycock Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): Jennifer outlines a no nonsense, down-to-earth way for small businesses to get started with, and then to get the most out of their search engine marketing efforts. “One of the most common reasons that I hear small business owners give about why they … Read more

Search Plays Key Role in B2B Sales – Parts 1 and 2

By Paul Bruemmer Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): If you’re a B2B marketer like me, you better be very aware of how our Customers’ buying decisions are increasingly relying on information readily available on the Internet/Web! “Conventional wisdom tells us the fastest and most efficient way to research and compare products … Read more

Pharma Continues Its Move to Online Advertising

eMarketer.com Dave’s Comments (Digital Marketing Tutorial Blog): This eMarketer report examines why a significant portion of pharmaceutical companies’ marketing focus and dollars are being shifted to the online world. “According to data from the Pew Internet and American Life Project, 45% of American adults, or 91 million Americans, regularly consume prescription drugs. And Manhattan Research … Read more

Blogging for Dollars

by Stephen Spencer Catalog Age Dave’s Comments (Digital Marketing Tutorial Blog): A really good blogging overview article, especially for businesses wondering if they should start a business blog with a good listing of the services you’ll need to get it up and running. “WHY ARE PEOPLE READING BLOGS? A new blog is created every 5.8 … Read more