BUY.COM PUTS INTERNET SELLING POWER IN THE HANDS OF CONSUMERS WITH NEW GARAGE SALE™ SERVICE
Buy.com Press Release
Dave’s Comments (Digital Marketing Tutorial Blog): Keep your eyes on this one, boys and girls! The core take-away of this press release is that now Facebook members can sell their stuff to other Facebook members (usually family, friends, and friends of friends) from their Facebook profile pages WITHOUT having to use another service like eBay. Thanks to Buy.com, this service is now available to ALL Facebook members and will soon be offered to other online social networks. Why is this announcement important? Because who would you rather buy something from (read: “who do you trust more?!”) – a stranger on eBay or its equivalent, a cold impersonal online store, or your best friend’s brother?! I think this change in online commerce is going to be big!
“Buy.com, the Internet Superstore™, today unveiled its new Garage Sale™ service that enables consumers to sell goods directly on their business and social networking pages.
For the first time ever, goods can be bought directly on the profile page, and purchasers never have to leave the page to complete the purchase transaction. With Garage Sale, consumers no longer need to pay listing charges associated with online auction sites, and they can take advantage of significantly lower individual transaction fees.
The Garage Sale capability is currently available to Facebook users, and Buy.com plans to roll out the service to users on other online social networks shortly. Facebook users simply add the Garage Sale feature from Facebook’s application suite and upload product information and photos to begin selling on their personal profile pages using Garage Sale’s secure transaction capability.”
Here’s a link to the press release on Buy.com: