Viral Marketing Is Essential To Low-Cost Search Marketing

By Jennifer Laycock
Editor, Search Engine Guide

Dave’s Comments (Digital Marketing Tutorial Blog): A new spin on an old concept – viral marketing. Offline it’s called word-of-mouth or “buzz” marketing. Online, as Jennifer Laycock nicely points out in this article, one of its most useful forms is the ability to create unsolicited incoming links to your Web site or blog. A nice read full of common sense ideas for the small online business entreprenuer.

“For several years now I’ve been harping on the idea that the best way to build links in a search marketing campaign is to stop requesting them and to start earning them. While many within the search marketing industry have been pushing this philosophy for quite some time, it’s only been the last year or so that folks have started giving that concept a name: viral marketing.”

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