Larry Weber on the Future of Marketing and Branding

Karen Rubin and Rick Burnes HubSpot’s Inbound Internet Marketing Blog Dave’s Comments (Digital Marketing Tutorial Blog): Why did HubSpot want to interview Larry Weber about the future of marketing and branding? Because Larry, as it says on the Digital Influence Group Web site, “is a globally known expert in public relations and marketing services. Passionate … Read more

Facebook Marketing Toolbox: 100 Tools and Tips

By Inside CRM Editors Learn to use Facebook as an advertising platform. Dave’s Comments (Digital Marketing Tutorial Blog): I recently came across a link to this article on the “Inside CRM” Web site. Even though this article was published back in January ’08, it’s still timely and relevant. They actually do list 100 Facebook tips … Read more

Digital Tactics for Reaching Young Adults

eMarketer Social network ads can seem intrusive. Dave’s Comments (Digital Marketing Tutorial Blog): As this article points out nicely, you can reach young adults by advertising on their favorite forms of communicating with each other, but you might not be too happy with the results! A really interesting read! “Responding young adults in the US … Read more

Is Twitter for the Birds?

by Jim Spencer JBS Partners Dave’s Comments (Digital Marketing Tutorial Blog): I was doing some “catch-up” reading this weekend and came across a great Twitter tutorial. Like everyone else, I’ve heard the buzz, or should I say the “tweeting”, about Twitter, even opened an account, but never did anything with it until I read this … Read more

The Next Local Online Advertising Media: Not Google?

G5 Search Marketing Blog Dave’s Comments (Digital Marketing Tutorial Blog): A little gem of a blog entry on where local search is headed and what company/technology (if any!) will challenge Google for overall supremacy in this fast growing search segment. “Google is the single most popular search engine right now. And it’s not even close. According … Read more

“Social Influence Marketing: New Way to Win Customers”

By Dave Friedman Avenue A / Razorfish From: ChiefMarketer.com Dave’s Comments (Digital Marketing Tutorial Blog): Maybe I’m slow, but this article is the first time I’ve ever seen the term “social influence marketing” and I LOVE it! We Internet Marketers finally have a way of looking at and characterizing ALL of the new Web 2.0 applications … Read more

Four Ways to Harness Web 2.0

By Tim Parry Multichannel Merchant Dave’s Comments (Digital Marketing Tutorial Blog): With increasing frequency, online retailers are realizing what Amazon realized (and also invented and implemented) a number of years ago – Amazon gave potential Customers the means to view opinions of existing Customers for a specific product, and since these are the “voices” most … Read more

Will Social Networks Remain Low-Ad Districts?

By David Hallerman, Senior Analyst eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): An interesting subject, but what I found even more interesting in this eMarketer article is the method this analyst used to monetize the value in advertising revenue of unique visitors to major online advertising Web sites! “The question of whether social network sites … Read more

Forrester: B-to-B Marketers Fail Community Marketing Test

From: B-to-B Magazine Dave’s Comments (Digital Marketing Tutorial Blog): B-to-B provides a nice synopsis of this Forrester study on why “community marketing” (Web 2.0 Internet Marketing) has not taken off in the business world. Hint – businesses have the wrong folks at the (social networking) helm! “While enthusiastic about digital, only one-third of b-to-b marketers … Read more

Can User-Generated Content Generate Revenue?

From: eMarketer “Show me the money!” Dave’s Comments (Digital Marketing Tutorial Blog): Content is and remains king when it comes to capturing eyeballs on the Web, but is there a logical way to monetize the user-generated portion of it? An interesting question, given that a good deal of this user-generated “content” is, according to one … Read more