Hub and Spoke SEO Model

Another more recent approach to this Silo/Pillar SEO concept is called the “Hub and Spoke” SEO model. In this model, the “Hub” is the main keyword phrase you are trying gain Page 1 exposure for in the Google Search Index. The “Spokes” are iterations of the main keyword phrase (i.e. longtail keyword phrases), each on … Read more

Mobile vs Desktop Traffic in 2021

A new SEMrush blog post titled “SERPs, Traffic and Trends: Mobile vs. Desktop in 2021”, begins by alerting everyone that Google is finally going to implement mobile-first indexing in March 2021 – this month! To better understand what this mobile-first indexing could mean, SEMrush then performed a series of tests using 2020 search-related data. This … Read more

Learn SEO Basics in One Hour – Really!

Learn the basics of Search Engine Optimization (SEO) in one hour and by video?! Impossible you say? You’d be wrong! The MOZ description: Free 6-Part Video SeriesCan you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals. From Rand Fishkin, we present you with a six-part … Read more

Oh No! Not Technical SEO!

Oh No! Not Technical SEO! Not another post that starts with “Oh No!”! It must be the coronavirus making me say “Oh No!” so much! However, I think “Oh No!” is what most do-it-yourself SEOers think when they see the phrase “Technical SEO”. If that’s you, relax! The good news is that Brian Dean, backlinko … Read more