Recent Google Analytics Updates

Below is a copy of the most recent Google Analytics updates.

Instead of me giving you my spin on each update, I thought it was best for the Google Analytics Team to do that!

Google Analytics – October 2019 Product Update

Product & Feature Highlights

Manage Tags Easily and Safely With the New Community Template Gallery
The Google Tag Manager Community Template Gallery is an open platform where partners can share their tag templates. As a result, businesses can then customize these templates to easily implement tags on their websites.


UTM Parameter Targeting in Google Optimize
This new feature allows you to target your Optimize experience at a specific utm_campaign and have it persist while a visitor navigates your website. So use the UTM parameter targeting type when you want to select visitors arriving with a specific UTM campaign value in the URL for an experiment or a personalization.


Beyond the Ad: Conversion Optimization
If you don’t use data to optimize your site’s user experience, you risk low conversion rates and lost revenue. So a well-designed user interface could increase your website’s conversion rate by up to 200 percent, and a better UX design could yield conversion rates up to 400 percent.


Become a Data Studio Community Visualization Launch Partner
We’re currently looking for launch partners for community visualizations. Developers to build partner visualizations to be featured in-product as part of upcoming launches and improvements. As a result being a launch partner will provide opportunities to be featured as part of launch communication and be featured as an early adopter in the in-product gallery.


Happy Analyzing,

The Google Analytics Team