Part of the 999 Digital Marketing Tips Series
By Dave Ingalls
Digital Marketing Consultant
December 9, 2010
Digital Marketing Tip #4: If you have NOT installed the free Google Analytics application on your Web properties, STOP EVERYTHING AND DO IT IMMEDIATELY.
Why? Because if you don’t know your Web site’s baseline analytics (visits, visitors, traffic sources, keyword search phrases and much more) how will you ever know if your Internet Marketing efforts are helping to improve your site’s online presence?
And not only is Google Analytics considered by many to be one of the best analytics applications available, did I mention that Google Analytics is a free service?!
You will need a Google Account to set up Google Analytics, but you should already have one of those as well! More on that point in future Internet Marketing tips.
If it’s starting to sound like I work for Google, I do not. So why am I singing Google’s praises? If one of your main Internet Marketing goals is to rank highly in Google for specific keyword search phrases, then don’t you think you should know how Google works?!