Web 2.0 Internet Marketing "Web 2.0", also known as the new "Social Web". It’s the latest buzzword in Internet Marketing. We'll explore what it actually describes, and how you can put Web 2.0 applications to work to help you market your goods and services more effectively on the Internet/Web.
Web Analytics
Overview of web analytics (Page Tagging and Web Site Server
Log Analysis) and what you can learn from them.
Google
Suggest
Google has launched it's (beta) version of Categorized
Search. Named "Google Suggest", I think it's
better/cooler than the other versions previously discussed in
this Internet Marketing Course (click on "Categorized Search"
link to review that info).
To try it out, just click on the "Google Suggest"
link above. The page that opens looks just like the standard
Google Home Page until you start typing in a search phrase -
you'll see the difference right away. What Google is doing is
making a (very) educated guess at what you'll type in for the
next word, and then the next word. It provides that info to
you as a drop down menu of the 10 next most logical searches
based on the previous word(s) you have typed. In essence, it's
providing the next 10 most logical/popular directions (categories)
for your search to take.
Microsoft
Launches Crawler-Based Search Engine
Here we go! Microsoft has officially launched its proprietary
crawler-based search engine - click on the link above to take
it for a test drive. In particular, check out a unique feature
of this search engine - the tie-in to Microsoft's Encarta Online
Encyclopedia. Enter the search phrase "population rome
italy" (without the quotation marks). Look for the "Answer"
entry right after the top 3 sponsored links - you get the exact
answer you're looking for fed to the search engine from the
Encarta Online Encyclopedia. Pretty neat!
Desktop Search
Google's release of its new Desktop Search service made an already
hot topic in the search community even hotter!
What is Desktop Search? Ever try finding that KEY Word document,
Excel spreadsheet, or PowerPoint presentation on YOUR own hard
drive, and come up empty?! Who hasn't?!
How about trying to search for a specific email by using a single
name or phrase? Impossible? Not any more!
Categorized Search
Categorized Search goes by several different names - categorized
search and clustered search are the most popular - and has been
around for several years. The reason I'm including it as a recent
search trend is that the second/third generations of this type
of search engine have recently been introduced and are starting
to create some buzz in the search community. The more important
reason to keep an eye on categorized search is that IT IS A
VERY GOOD CONCEPT.
Local Search
Just as the name implies, Local Search is all about searching
the billions of pages on the World Wide Web for information
that is related to a specific geographic area (country, state
or city). The PRIMARY use of this type of search, and what is
implied in the term "Local Search", is that the searcher
is looking for information specific to his/her present
geographic location.
Personalized Search
Personalized Search is hot again! Within a month of each other,
Amazon, in their latest release of their home brewed search
engine, A9, has used personalized search to help differentiate
it from its much larger competitors, and Yahoo! introduced its
My Yahoo! Search beta personalized search service.
Internet
Marketing Blog
Everybody's doing it - at least that's the way it feels! For
better or worse, "blogging" is quickly becoming part
of the business online marketing mix, so all online marketers
better learn how to use it effectively, including me! For that
reason, and because of the convenience of providing Internet
Marketing Course updates in a fast, efficient, organized manner
using (free) Blogger.com technology, I've created a Internet
Marketing Blog.
Yahoo! Changes It's Stripes!
Yahoo's long-anticipated change from using Google's crawler-based
search engine spider results to it's own proprietary crawler-based
search spider (named "Slurp!") has taken place. See what it
means for optimizing new and existing Web sites on each of the
following updated pages:
